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Composable commerce platform VTEX has paused its support of the MACH Alliance and will not return until certain commitments are met. VTEX founder and co-CEO Mariano Gomide de Faria made the announcement in a LinkedIn post in which he highlighted some of the MACH Alliance’s shortcomings and areas where he felt improvements needed to be made. 

“The MACH Alliance emerged with noble intentions, promising to break the stranglehold of monolithic platforms through its gospel of Microservices, API-first, Cloud-native, and Headless architectures. Its vision of modular commerce—stitching together ‘best-of-breed’ solutions—appeared revolutionary at first glance (and it has been for some). But what began as a technical liberation movement has instead led us down a treacherous path paved with hidden costs, operational nightmares, unfulfilled promises, and financial ruin.”

Elsewhere, Optimizely and Contentstack celebrate their positions as Leaders in the Forrester Wave for CMS platforms, Q1 2025, and Shopify has released several new composable commerce accelerators alongside some of their partners. 

Featured Stories

• commercetools’ New Payment Hub Puts Enterprises in Charge of Payment Strategy and Costs: “commercetools Payment Hub makes sure that enterprises get the best payment partnerships on their terms — without hidden fees, vendor lock-in, or inflated transaction costs.”

• Optimizely Named a Leader in Content Management Systems by Leading Independent Research Firm: “To us, being recognized as a Leader in The Forrester Wave™ is a testament to our relentless focus on innovation and customer success.”

• Contentstack Named a Leader in CMS Systems Evaluation: “For us, this validates what we’ve always known: modern brands need powerful tools that give them the freedom to build digital experiences on their terms, without the constraints of monolithic suites.”

• 9thCO Achieves Storyblok Silver Partner Status, Solidifying Expertise in Headless CMS Migrations: “This recognition validates our team's dedication to mastering cutting-edge technologies and delivering rock-solid solutions for our clients.”

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Stories that caught our eye

1. Bloomreach Reveals New Data From Clarity: The conversational shopping agent is one of its fastest-growing products. 

2. ESW Achieves MACH Certification and Joins the MACH Alliance: The only cross-border commerce solution to become a member.

3. Shopify Introduces New Composable Content Accelerators: Part of its Partner Solutions program. 

4. Coveo Now a Shopify Premier Technology Partner. Coveo AI Search and Product Discovery for Shopify are officially available in the Shopify App Store.

5. MACH Alliance Announces Speaker Lineup for The Composable Conference 2025: Representatives from Parkland, Zoro, VF Corporation, Wynn Resorts, Prada Group and more.

The word on the street…

1. [LinkedIn]: MACH is not the problem. Execution is: Conscia CEO Sana Remekie argues that MACH isn’t the problem it’s made out to be. 

2. [LinkedIn]: Adobo?: Optimizely pokes fun at its biggest competitor.