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The MACH Alliance has unveiled the MACH AI Exchange, a professional peer network that guides real-world AI implementation for enterprise companies, including generative AI and agentic technologies. The AI Exchange will enable rapid dissemination of technical insights, architectural patterns, and implementation methodologies that significantly reduce integration risk and accelerate deployment timelines.

“The MACH AI Exchange will enable the convergence of composable principles and AI capabilities to help technical leaders establish a competitive advantage through architectural innovation,” said Vikas Jain, founding member of the AI Exchange and Director of Google Cloud’s U.S. Retail & Consumer Ecosystem portfolio. 

Elsewhere, BigCommerce and Noibu partner to enable curated composability, and Spryker was named Ecommerce Solution of the Year. 

Featured Stories

• BigCommerce and Noibu Share Joint Vision of Curated Composability: “By partnering with Noibu, we would deliver a frictionless way to unlock deeper customer experience insights, site intelligence, reduce development cycles and drive revenue — all without the delay of traditional contracting.” 

• Spryker Named 2025 “Ecommerce Solution of the Year” By RetailTech Breakthrough: “We’ll continue to offer the most flexible digital commerce experience possible to help businesses build and scale with ease, expand revenue streams, and shorten time-to-value.”

• commercetools Enables Lallemand to Build Digital Commerce Experiences: “The trust Lallemand has placed in commercetools to build its digital commerce platform is a testament to our commitment to driving innovation.”

• Hygraph and WeFuse Are Excited to Announce Their Strategic Partnership: “We are pleased to announce that WeFuse will be joining our Hygraph implementation partner network.”

New RFPs From DXP360

• [New][RFP Value: Undisc.][UK]: LMS Platform Implementation

• [New] [RFP Value: $50,000][EU] TikTok-like Social Media Platform

• [New] [RFP Value: $10,000][US] Social Media Web App

Reply “YES” to this email to get access to these RFPs.

Stories that caught our eye

1. MACH Alliance Announces 2025 MACH Impact Award Winners: Sephora and FLEETLOOP earn top honors for their digital projects.

2. Why Best-of-Breed Beats All-in-One in Marketing Technology: The benefits of a composable, AI-powered stack tailored to your GTM plays.

3. Composable Control: Q&A on MACH, AI and the Modular CX Stack: CMSWire speaks with MACH Alliance President Casper Rasmussen about AI-readiness.

4. 3 Critical Truths About DXP Platform Selection: Platform bloat is the enemy of innovation. 

5. WordPress Ad Fraud Plugins: Triggering over 1.4 billion fraudulent ad requests every day.

6. 79% of IT Leaders Dissatisfied with Web Planning: According to Storyblok’s survey of 200 IT leaders. 

7. OpenAI and Shopify Poised for Partnership: In-chat shopping could be coming to ChatGPT.

The word on the street…

1. [LinkedIn]: MACH Alliance responds to VTEX’s exit: CEO of Paradigm B2B Andy Hoar interviews MACH Alliance President Casper Rasmussen.