Commerce operating system Swap has announced a $100 million Series C co-led by DST Global and ICONIQ.  Swap expanded into cross-border last year, laying the groundwork for an AI-driven commerce infrastructure that allows agents to transact, recommend, and process payments across merchants globally. With this capital, Swap aims to continue to strengthen its position as a leader in global commerce.​

"We have built an existing fleet of products that enable any brand to scale globally. Building upon this foundation of global commerce solutions, we will continue to help brands reach their full potential, leveling up on the promise to be the go-to platform for brands to sell anywhere, anticipate intent, and convert more business," said Founder and CEO Sam Atkinson.

Elsewhere, commercetools appointed a new Chief Revenue Officer and VP of Partners & Alliances, Storyblok is collaborating with AWS, and Shopify announced its Universal Commerce Protocol.

Featured Stories

• commercetools Appoints Revenue and Partner Leaders to Scale Next Phase of Growth: “John and Paul bring the experience to scale what’s already working, expand our market position, and deepen our impact with enterprise customers globally.”

• Storyblok Signs Multi-Year Strategic Collaboration Agreement with AWS to Power the Next Generation of Digital Content Experiences: “By combining Storyblok’s visual, developer-friendly CMS with the performance and reliability of AWS, we are giving teams new ways to build content experiences that are faster, smarter, and easier to scale.”

• Built In Honors commercetools as a 2026 Best Place to Work: “What I’m most proud of is the team behind this recognition. We’ve built a culture where people take ownership, work closely together, and stay focused on what matters.”

• Umbraco Opens Melbourne Office and Appoints Emmanuel Tissera Head of APAC: “We are thrilled to have someone with Emmanuel’s depth of technical expertise, business acumen, community involvement, and interpersonal skills to lead, grow, and strengthen the Umbraco APAC team.”

Stories that caught our eye

1. Shopify Announces Universal Commerce Protocol: Now enabling native commerce at scale across all major AI channels.

2. FPT Named Sitecore’s First Global Partner Under Global Elite Reseller Program: Holding exclusive reseller rights in Vietnam and non-exclusive rights across select markets in Asia and the Middle East.

3. Domaine Acquires Pattern to Transform Experience-First Digital Commerce: Global Shopify design and development company acquires digital design agency. 

4. Pipe17 Ends 2025 with 163% Order Growth and AI-First Commerce: Record growth and platform milestones for 2025.

The word on the street…

1. Most “AI failures” aren’t model failures: Conscia CEO Sana Remekie explains that agents can’t be bolted onto architectures built for humans clicking buttons.

2. Shopify’s agentic plan: Pipe17 President Kelly Goetsch breaks down what Shopify’s latest announcement means.