Headless CMS Storyblok unveiled new features and partnerships at its JoyConf. Some of the new features include Storyblok Strata, which analyzes your content and builds a vector database that adds meaning, and Storyblok FlowMotion, a new automation and integration layer. Additionally, Storyblok announced partnerships with Netlify and OtterlyAI.

​“The good news is that the product features and partnerships we’re unveiling for content operations and observability give brands a new playbook for success. Now they will feel more confident about their content than ever before at a time when AI search is the new front door to your brand,” said Dominik Angerer, CEO and Co-Founder of Storyblok.

​Elsewhere, Optimizely Opal is now available in Gemini Enterprise, Kontent.ai launches an AI-powered CMS, and Bloomreach partners with Databricks. 

Featured Stories

• Optimizely Opal Available in Gemini Enterprise from Google Cloud, Bringing Enterprise-Grade AI Agents to Marketing Teams: “By bringing Opal to the Google Cloud Marketplace, we're making it easier than ever for businesses to access the AI-powered marketing capabilities they need to create exceptional customer experiences.”

• Kontent.ai Launches AI-Powered CMS for Content Automation: “AI should take care of the repetitive work, not the creative work.” 

• Bloomreach Partners With Databricks To Connect Data With Real-time Marketing Activation: “Modern marketers need data and insights to be actionable within their marketer-friendly solutions. Our native integration with Databricks bridges the gap between data and activation.”

• Commerce Announced the Launch of Feedonomics Surface: “With Feedonomics Surface, merchants can go live on Google and Meta quickly and launch ad campaigns without the technical headaches.”

Stories that caught our eye

1. Patchworks Raises $7M to Drive US Expansion and Future-Proof Retail: New funding for the integration platform for modern retail.

2. Salesforce Announces Support for Agentic Commerce Protocol in Collaboration with Stripe: Building an Instant Checkout integration for merchants using Agentforce Commerce.

3. Umbraco Appoints Phil Whittaker: Staff Engineer (AI) to lead work on the development of its MCP Server and AI technologies within the platform.

4. Liferay Recognized with 2025 Elastic Build Partner Award: Having shown technical excellence, local market impact, and customer-centric innovation across AI, Search, and data-driven transformation.

5. Composable Stacks Are Here to Stay: It seems composability is dominating large enterprise stacks. 

The word on the street…

1. [LinkedIn]: The changing flavors of commerce: Director of Innovation at AyataCommerce Albin Paul previews the potential topics of discussion at the upcoming MACH Alliance conference. 

2. [LinkedIn]: Supporting ACP isn’t as simple as flipping a switch: CEO at Conscia Sana Remekie explains why agentic commerce protocol is harder than it seems.