Websites matter more than apps and social media to today’s customers, and they aren’t interested in AI recommendations. 

Headless CMS Storyblok has revealed the results of a global survey of 1,000 consumers, indicating the content customers trust and reject when making purchases. Some of the key results from the survey show the majority of consumers (43%) believe a brand’s website is more valuable than its mobile app (34%), 70% of shoppers primarily use a smartphone for online shopping, and 85% aren’t interested in using AI to help them decide on purchases.

“It’s easy for brands to fall into the trap of chasing the latest trends instead of giving people what they actually want. As these survey results show, consumers have authentic content and useful websites on their wish list this holiday season,” said Storyblok CEO and co-founderDominik Angerer.

Elsewhere, Sitecore has appointed a new CMO, Hygraph and Akeneo have partnered up, and Kentico has a new Gold-level partner in Granite Digital.

Featured Stories

• Sitecore Names Kathie Johnson as Chief Marketing Officer: “I am excited to join Sitecore because of its innovative technology that is a true game changer for CMOs and CDOs who seek to differentiate their companies through superior digital experiences.”

• Hygraph, Akeneo Announce Strategic Partnership for Enhanced Catalog Experiences: “Hygraph recognizes the transformative impact of Akeneo's best-of-breed technology and intelligent Product Cloud.”

• Granite Digital to Add 10 New Jobs as It Secures Gold Partnership With Kentico: “We are delighted to announce the expansion of our team in Ireland as well as our elevated partnership with Kentico.”

• Broadleaf Commerce Has Become a Member of TM Forum: “We are thrilled to join the TM Forum community. Broadleaf provides solutions for complex commerce and we value the investments TM Forum and its Members have made toward building a shared understanding of interoperability in the telecommunications industry.”

New RFPs From DXP360

• [New][RFP Value: Undisclosed] UK Health Charity Seeking Website Design and Development Agency: The UK Health Charity is inviting agencies specializing in website design, development, and branding for the creation and execution of a health-focused web project.

• [New] [RFP Value: $315,000] UK Tourism Board Seeking CMS Agency: The UK Tourism Board is inviting web development agencies specializing in CMS for the development and implementation of a tourism-focused portal.

• [New] [RFP Value: $22,000] Norway Kindergarten Seeks Web App Developer: Norwegian educational authorities are inviting proposals from web development agencies experienced in creating interactive and user-friendly web applications for kindergartens.

• [New] [RFP Value: $15,000] UAE Real Estate Portal Seeking CMS Expertise: The UAE is seeking web development agencies specializing in CMS for the development and execution of a real estate-focused online portal.

Stories that caught our eye

1. Integrating Digital Asset Management Systems: Martech shares how Adaptable DAM systems ensure longevity and seamless integration with other marketing tools.

2. Migrating To A Composable Commerce Platform: Composable commerce migration needs strategic change management and quick value demonstration.

3. Agility CMS Wins Small Feature Award: Agility CMS's Preview Centre wins award for enhancing content management.

4. What Might 2024 Bring in Digital Transformation?: Cross-industry leaders gather to share insights, fostering innovation and collaborative learning.

5. Personalization with Akamai and Uniform: Akamai EdgeWorkers and Uniform technology combine to help solve personalization challenges.

6. Unified Identity Management in Hybrid Composable Solutions: A guide to Salesforce B2C Commerce Cloud, managing SCAPI/OCAPI, and Controller synchronization.

The word on the street…

1. [LinkedIn]: Why is a CMS like a Christmas pudding? : D'Arcy Heath explains how making a Christmas pudding is similar to creating content with the right CMS.

2. [LinkedIn]: Is WordPress still the best choice for website builds?: Carlsson Elkins explains the importance of exploring alternatives to WordPress: Webflow for small projects, Storyblok for complex ones.

3. [Reddit]: Are you moving away from WordPress?: This Redditor wants help moving away from WordPress.