Digital experience platform vendor Sitecore has unveiled findings from the commissioned Forrester Consulting Total Economic Impact™ (TEI) study of Sitecore XM Cloud. According to the report, XM Cloud delivers a 371% ROI over three years, a 50% improvement in digital conversions, and a 60% increase in digital marketing effectiveness.

“XM Cloud is a strategic growth engine for digital marketers at a time when customer journeys are rapidly evolving. The Forrester study shows how XM Cloud empowers marketers to personalize in ways that enable them to earn trust, scale faster across every touchpoint and innovate confidently,” said Sitecore CMO Michelle Boockoff-Bajdek.

Elsewhere, Sitecore also announced its upcoming Symposium conference, ButterCMS refreshed its brand website, and WordPress has a new experimental AI development tool.

Featured Stories

• Sitecore Symposium 2025: Igniting the Future of Agentic Digital Experience: “ With the scale and speed of AI-driven personalization, companies have the power to translate complex products, large end-markets, or immense amounts of content into meaningful experiences that are both personal and enduring.”

• Digital Silk Announces Insights on Headless CMS Adoption Among U.S. Companies: “Headless CMS adoption may allow organizations to scale efficiently, integrate emerging technologies, and deliver content consistently across multiple touchpoints.”

• Meet the New ButterCMS: “More than a new coat of paint, this rebrand is about making sure our look reflects our internal values and dedication to you, our customers.”

• Your Mindset And Tech Strategy Are Linked: “Transformations come at a price; the price of change is to believe. According to what we discovered in this case study, growth mindset and the microservices-based, API-first, cloud-native software-as-a-service, headless (MACH) strategy seem to be analogous, kindred spirits.”

Stories that caught our eye

1. WordPress Shows Off Telex: Described as a “V0 or Lovable, but specifically for WordPress”.

2. Elite Supplements Selects Coveo AI for Commerce: Coveo and Shopify to elevate product discovery, personalization, and conversion across the 130-store omnichannel brand.

3. Wayvia Unveils New MCP-Powered Innovations: Helping brands to connect shopper journeys, activate commerce intelligence, and compete.

4. Researchers Warn of Zero-day Vulnerability in Sitecore Products: Affecting Sitecore XP and XM.

5. Journey Orchestration Is Not Campaign Automation: Customers need to demand cross-channel logic since journeys shouldn’t be confined to a single channel.

The word on the street…

1. [LinkedIn]:The future is iterative, composable, and AI-accelerated: VP of Technology at Uniform, Andrew Kumar, shares how the most successful implementations happen.

2. [Reddit]: Blazor with GitHub as headless CMS: This Redditor is wondering if there’s a need for this type of library that treats GitHub repositories as a content backend.