Digital experience software vendor Sitecore announced SitecoreAI, a next-generation digital experience platform that puts artificial intelligence at the center of marketing. Built on the foundation of Sitecore XM Cloud, SitecoreAI unifies content, data, and personalization in a single, composable SaaS platform designed to optimize as teams work.

​“We’re living in the world beyond the website. Discovery is no longer driven by search; it’s powered by attention. Brands earn that attention in social media feeds and AI-generated summaries when they show up in the right moment with the right message. SitecoreAI gives marketers the platform to do exactly that, creating personalized experiences through a platform that learns as they work and helps them stay ahead of what’s next,” said Eric Stine, Sitecore CEO.

​Elsewhere, Sitecore also unveiled Sitecore Studio, commercetools was named a Leader in Gartner’s Magic Quadrant for Digital Commerce, Directus launched its native Model Context Protocol (MCP), and Zesty.io is becoming Content.One.

Featured Stories

• Sitecore Launches Sitecore Studio, Revolutionizing Customization, Extensibility, and Co-Innovation for the SitecoreAI Platform: “As SaaS becomes table stakes in the AI era, Sitecore Studio shows how we make it work in the real world.”

• commercetools Named a Leader in 2025 Gartner®️ Magic Quadrant™️ for the Sixth Year in a Row: “In our opinion, being recognized as a Leader in the Gartner Magic Quadrant for the sixth consecutive year reinforces what our customers already know: composability is what gives enterprises the speed, scale, and reliability to move first.”

• Directus Launches Native Model Context Protocol, Redefining the ‘Collaborative’ CMS: “We're not building AI features to replace people. We're building it to make collaboration effortless.”

• Zesty.io Is Becoming Content.One: “What used to take a plan, wireframe, design, development, asset creation and QA testing now happens in an hour with amazing results. With that, we felt the brand Zesty.io needed to transition from the old history of website and content building into the new future, which is Content.One.”

Stories that caught our eye

1. Storyblok Celebrates Partner Excellence at JoyConf New York: The 2025 Partner Awards recognize nine standout companies driving innovation, revenue growth, and enterprise success with Storyblok.

2. Has Sitecore Just Made the Magic Quadrants Irrelevant?: A fundamental shift from a suite of connected tools to a unified, AI-driven content and experience platform.

3. Kinsta Launches Bandwidth-Based Pricing: Evolving with customer needs, business realities and challenges of the modern web. 

4. Inside the CDP Illusion: Why medium-sized businesses were never ready for CDPs.

The word on the street…

1. [LinkedIn]: Is now the time to pivot from Sitecore?: Despite recent announcements, Founder at Real Story Group Tony Byrne highlights some other concerning issues. 

2. [LinkedIn]: Every company needs to find its hedgehog. Conscia CEO Sana Remekie calls out companies that have pivoted from being a personalization engine to DXC, CMS, to composable DXP, and now to orchestration. 

3. [Reddit]: Looking for CMS recommendations: This Redditor needs something to provide clients with basic CMS access to update collections such as galleries, pricing, or making blog posts.