Digital experience platform (DXP) provider Sitecore has introduced the Digital Authenticity Index. The new consumer research and an interactive data experience establish a baseline for how consumers judge trust across digital brand interactions and help marketers understand how to align those experiences with consumer expectations. 

The study found 89% of consumers believe brands must do more to improve digital authenticity, and 58% say they engage less or stop when digital experiences appear untrustworthy.

“Consumers are showing up more informed and have often nearly decided on or at least more intensely considered a brand, effectively compressing the funnel. Authenticity is increasingly the deciding factor, and marketers have a tremendous opportunity to use state-of-the-art technology to deliver this authenticity, and with it whole new levels of conversion. The Digital Authenticity Index gives marketers a baseline for understanding how to improve authenticity - what consumers expect, where experiences are falling short, and where to focus improvement,” said Sitecore CEO Eric Stine.

Elsewhere, Kontent.ai announced AI Connectors, and Core dna and Oshyn launched MCP servers.

Featured Stories

• Kontent.ai Brings Enterprise Content Operations Into a Single AI-Powered Workspace: "AI Connectors bring operational context directly to Aiko, allowing teams to coordinate work across their content stack from a single interface.

• Core dna Adds MCP Layer, Enabling Enterprises to Securely Run Websites & Digital Operations With Claude and Copilot: “Marketers just tell Core dna what they want, and it does it safely, securely, and without a costly developer in the loop.”

• Oshyn Launches MCP Server, Bringing No-Cost DXP Strategy Tools Directly to AI Assistants: “By integrating Oshyn's suite of digital experience tools directly with popular AI assistants, the new MCP server enables digital leaders to evaluate sites, estimate budgets, and plan platform migrations entirely through natural conversation.”

• commercetools Expands Enterprise Security Program with New Trust Center and Industry Certifications: “Our expanded assurance program helps customers evaluate commercetools more quickly while giving them the transparency they expect from an enterprise technology partner.”

Stories that caught our eye

1. MACH Alliance Recognizes First Cohort of Agent Ready Award Recipients: Over 30 MACH Alliance members have earned the new Agent Ready Award.

2. TIME Partners with Contentstack to Advance Its Digital Publishing Platform: Supporting new audience experiences, faster content delivery, and continued innovation.

3. Umbraco Launches Automate with AI Workflow Controls: A workflow automation product built into its content management system.

4. DAM Under Pressure: The governance lessons regulated industries can teach the rest of us.

5. IDC MarketScape Recognizes Treasure AI as a Leader in AI-Enabled CDPs: Based on their ability to unify customer data, address identity resolution challenges, and more.

The word on the street…

1. [LinkedIn]: The CMS market just had a very loud few months: Founder at Dataweavers Ben Shapiro breaks down how different vendors are trying to solve the same problem.

2. [LinkedIn]: Not all headless CMSs are created equal: Storyblok breaks down how the headless category has changed.