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Digital experience platform Sitecore has announced a strategic partnership with Gradial. The partnership aims to simplify and accelerate how marketers deliver personalized campaigns, driving and monetizing engagement. 

“[Gradial’s] AI-powered orchestration capabilities enhance Sitecore’s composable digital experience platform by automating the execution layer marketers need most to deliver the kinds of personal, predictive experiences that drive leads and revenue growth, but which historically have been costly and laborious,” said Sitecore CEO Eric Stine. 

Sitecore also announced Michael Bannon as President and Chief Administrative Officer, Michelle Boockoff-Bajdek as Chief Marketing Officer, and Dave Tilbury as Chief Operating Officer. 

Elsewhere, WP Engine launched a new AI toolkit, while BigCommerce, commercetools, and VTEX each earned several awards at the 2025 Paradigm B2B Combine. 

Featured Stories

• WP Engine Launches AI Toolkit Empowering Website Owners to Drive Engagement and Growth: “With the launch of our AI toolkit, we're extending that mission by making advanced AI capabilities accessible to creators, regardless of their technical expertise.”

• Sitecore Scales Global Partner Ecosystem with New Diamond Tier, Strategic Expansion in Iberia, and Annual Partner Awards: “Our investment in building a high-impact, vibrant partner community is central to our mission of making it easier for our clients to reach, engage, and serve their own customers.”

• BigCommerce Scores 24/24 Total Medals in 2025 Paradigm B2B Combine Midmarket and Enterprise Editions for Third Consecutive Year: “BigCommerce is doubling down on capabilities that help businesses operationalize and unlock the full potential of digital B2B.”

• Cloudinary Announces Availability of Cloudinary Image, Video and Assets in the New AWS Marketplace AI Agents and Tools Category: “Our customers in Retail and Consumer Goods, Media, Entertainment and Sport and more are already using these capabilities to automate image, video workflows, reducing publishing times by 50-90%.”

Stories that caught our eye

1. Sitecore Puts Marketers in Control with XM Cloud Sandbox Access: A free trial of XM Cloud available now at Sitecore.ai. 

2. Americaneagle.com Awarded Sitecore Sales Partner of the Year: Presented at Sitecore’s annual Global Awards ceremony. 

3. VTEX Leads the 2025 B2B Paradigm Combine: All 24 medals including 16 Gold.

4. Liferay Recognized in 2025 Voice of the Customer for DXPs Report: Based on verified client reviews across “Overall Experience” and “User Interest and Adoption”.

5. commercetools Sweeps 2025 Paradigm B2B Combine Reports with 16 Gold Medals: Also named top performer in both Enterprise and Midmarket editions.

6. SearchStax Launches Smart Answers: Instant, natural language summaries at the top of onsite search results. 

7. Takeaways from Glasgow Digital Leaders 2025 Summer Meeting: The digital experience now includes non-human users. 

8. Why Agentic AI Commerce Demands MACH Foundations: To make the most of Agentic AI, you need to let it be free.

9. Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool: New analytics tool reports on AI visibility. 

The word on the street…

1. [LinkedIn]: The new front door to your brand is no longer your website: Conscia CEO Sana Remekie explains the importance of MCP servers. 

2. [Reddit]: Migrating from a headless CMS to WordPress?: This Redditor wonders if other agency owners are feeling the same way.