Leading CRM provider Salesforce has signed a definitive agreement to acquire composable content platform Contentful. The acquisition will enhance Salesforce’s Headless 360 with a native, enterprise-grade content layer that connects customer data with engaging content experiences across Salesforce’s leading applications. By leveraging Data 360, Agentforce, and Contentful’s composable APIs, global enterprises will be able to deliver personalized, AI-assembled experiences at scale across every channel.

“Every meaningful customer interaction depends on three things working together: the right data, the right AI-driven content, and a modern, effortless experience. With Contentful, we complete that picture by adding a native, headless, composable content layer that lets Agentforce dynamically assemble and deliver personalized experiences across every channel, at the speed and scale the AI era demands,” said Jujhar Singh, President, C360 Applications & Industries, Salesforce.

​Elsewhere, Optimizely has partnered with Deloitte, Contentstack has partnered with Form.io, the Luxembourg Stock Exchange has opted for SitecoreAI, and OroCommerce has a new CEO.

Featured Stories

• Optimizely and Deloitte Digital Collaborate to Help Accelerate AI-Powered Marketing Transformation: “Optimizely One is built to power the marketer’s AI journey and Deloitte Digital knows how to lead organizations through it.”

• Luxembourg Stock Exchange Chooses SitecoreAI: “Luxembourg Stock Exchange chose SitecoreAI because it helps them keep their information clear, consistent, and ready to be used wherever people encounter it, including AI answer engines.”

• Form.io and Contentstack Formalize Partnership to Bring Governed Data Collection to Adaptive Digital Experiences: “Form.io helps close a critical gap by providing a flexible, enterprise-ready data collection layer that aligns naturally with the needs of our global customers.”

• OroCommerce Appoints Co-Founder Jary Carter CEO: “Jary has played a critical role in scaling OroCommerce’s enterprise business, and together we’re well-positioned to shape the future of enterprise B2B commerce.”

Stories that caught our eye

1. Why Martech Stacks are Getting Messier: Companies aren’t undergoing as many core platform migrations, yet the stacks keep growing.

2. The Second Channel Is Where B2B Commerce Architecture Goes Wrong: Manufacturers keep fragmenting their commerce estates one channel at a time.

3. Why Content Operations Break in Multi-Location Businesses: When teams try to use the wrong CMS for a network of sites things can break quickly.

4. Acclaro Launches Localization Orchestration: Transforming how organizations localize and distribute multimedia content.

5. Siteimprove Announces 2026 Global Accessibility Customer Award Winners: The ten organizations leading in creating more accessible and inclusive digital experiences.

6. Liferay Survey Finds 63% of Content Managers Run Content Beyond the Website: The CMS has evolved into an enterprise content hub as teams manage more channels.

The word on the street…

1. [LinkedIn]: A new contract between humans and software: commercetools Founder Dirk Hoerig releases his manifesto for the next chapter of the company. 

2. [LinkedIn]: Composable is dead. Long live agentic: VP of AI Strategy at Alokai Pawel Wjacek explains why his statement was a read of where the architecture was going.

3. [LinkedIn]: “Peak martech” may finally be here. Yet CMS keeps growing: Janus Boye of Boye & Co breaks down what the latest State of Martech report means for the CMS industry.