AI-native Order Operations Platform Pipe17 announced the industry’s first Model Context Protocol (MCP) server. The MCP Server extends connectivity and order management into any MCP-enabled environment, including AI assistants such as Claude, Gemini, and ChatGPT, enabling AI to directly access all data and functionality within Pipe17.​

“With Pipe17, order data is no longer locked away in a SaaS app. Connected through MCP, it becomes accessible to the trillion-dollar AI ecosystem, giving every enterprise the ability to make agentic commerce a reality,” said Mo Afshar, CEO of Pipe17.

Elsewhere, the MACH Alliance establishes a new certification program for architects, Aprimo launches new content operations capabilities, and Sitecore announces the keynote speaker for Symposium.

Featured Stories

• New Research Reveals That "Evidence-Based Creativity" Is the Next Must-Have Skill Set for Marketers in the Age of AI: “When marketers invest in the right tools that support their teams’ daily work and prioritize marketing talent that blends creativity with analytics, that’s when AI stops being hype and starts delivering meaningful results.”

• MACH Alliance Establishes New Certification Program for Architects: “As enterprises actively increase their MACH tech stack in response, MACH Architect Certification allows enterprise businesses and organizations to hire trusted, proven leaders and solution architects with real-world experience to guide their composable transformations.”

• Aprimo Launches Future-Ready Content Operations to Empower Brands with Intelligent Automation, Discovery, and Personalization: “With this release, customers will see even more time or cost savings as well as improvements in conversions and campaign metrics.”

• AI Strategist Paul Roetzer to Keynote Sitecore Symposium 2025: “At Symposium, his insights will connect directly to what Sitecore does best: enabling marketers to create personalized experiences that reach the right people, with the right message, even as discovery gets harder.”

Stories that caught our eye

1. 45% of Shoppers Don't Care if Product Picks Come from Humans or Algorithms: According to a report from Constructor and Shopify.

2. Webflow Unveils AI Prompt-to-Production: New AI capabilities, CMS updates, and collaboration tools.

3. Google Pushes Standards for Agentic AI Commerce With Agents Payment Protocol: An open standard to help AI agents initiate and complete purchases across platforms with clear proof of user authorization and intent.

4. Bluehost Appoints New CMO and CFO to Accelerate AI-Powered SaaS Platform for SMBs: New executive team members for the web and commerce hosting platform. 

5. Siteimprove Adds AI Agents to Boost Content, Mobile, and UX Insights: New capabilities to help organizations build content that is compliant and performs across channels.

The word on the street…

1. [LinkedIn]: Understanding agents: Pipe17 COO Kelly Goetsch explains that software vendors are using agents to describe two different but related things. 

2. [LinkedIn]: Pragmatic composability is winning over pure MACH architecture: Content Cucumber CEO Brent Peterson explains why this is happening.