Digital experience platform (DXP) provider Optimizely has released its “Composable by Design: Building an Agentic Content Ecosystem”  report. The new research shows how organizations can bring order to sprawling systems by embracing a composable, AI-powered approach to content and digital experience creation. The research builds on Optimizely’s commitment to helping marketing teams navigate the evolving digital landscape.

“AI is speeding up the entire content lifecycle, but it’s also revealing where stacks have lost their gravitational center. Composable design restores that pull — aligning creativity, intelligence, and delivery in a more intentional, scalable way. The result is a stack that finally works at the speed the business demands, ” said Tara Corey, SVP of Marketing at Optimizely.

Elsewhere, MACH Alliance recaps its 2025, Spryker completes a funding round, and Progress makes its debut in an independent research firm's DXP evaluation.

Featured Stories

• Optimizely Closes 2025 After Major AI, Content, and Experimentation Advancements; Unveils 2026 Predictions: “People will increasingly ask AI to find, compare, and evaluate for them—shifting discovery from clicking through pages to having a conversation. Brands that aren't optimizing their content for answer engines will not get surfaced.”

• MACH Alliance Caps Transformative 2025, Charts Course for the Future of Enterprise AI and the Agent Ecosystem: “We must lead enterprise organizations toward building coordinated ecosystems with agents working across vendors and enterprises. The Alliance is embodying this reality, powering collaboration, and defining the path toward an agent-led future.”

• Spryker Secures Capital Boost to Accelerate Market Leadership in B2B Commerce: “This capital boost strengthens our position to execute with focus and speed. Demand for modern commerce platforms continues to rise, especially in Europe, where enterprises are replacing legacy systems to reduce cost and adopt new revenue models.”

• Progress Software Makes Its Debut in Digital Experience Platform Evaluation by Independent Research Firm: “To us, this recognition in the Forrester Wave is an acknowledgement of our strong capabilities for helping our customers deliver AI-powered, dynamically generated digital experiences.”

Stories that caught our eye

1. Qualified Digital Announces AI-assisted Migration Accelerator: The solution helps clients migrate to AEM.

2. Salesforce Signs Deal to Acquire Qualified: Agentic marketing gets added to Agentforce.

3. Businesses Plan to Double Down on AI Investment: According to a Storyblok survey of 200 IT and procurement senior professionals.

4. The Real Constraints Holding B2B Commerce Back: Execution exposes the complexity that B2B commerce platforms often pretend doesn’t exist.

The word on the street…

1. [LinkedIn]: AI and payments vendors are now partnering with product listing vendors: Pipe17 President Kelly Goetsch explains what this could mean for traditional commerce vendors.

2. [Reddit]: Choosing a free headless CMS for small websites: This Redditor is looking for options.