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Digital experience platform (DXP) provider Optimizely has launched an all-new user interface and a direct embed across the Optimizely One product suite for Optimizely Opal. The latest upgrade unlocks new use cases for marketing and digital teams, including task automation, brand-perfect content creation, end-to-end experimentation analysis, and more.

“We’re turning the idea of infinitely scalable, AI-powered workforces into something real and immediately valuable. It’s not just about automation; it’s about bringing a decade of expertise in experimentation, content, and personalization into AI agents that understand your brand, your data, and your goals. And to top it all off, we offer configurations that allow customers to tailor agents to their specific needs,” said Optimizely CPO Rupali Jain.

Elsewhere, Algolia has also joined the AI agent party, Webflow has launched its new cloud hosting solution, and Figma now includes a CMS. 

Featured Stories

• Algolia Unveils New Real-Time, Context-Aware AI Agents Across Salesforce and Adobe: “Salesforce’s Agentforce is a compelling vision for how enterprise agents should operate. With Algolia in the mix, it becomes actionable. Agents can understand a customer’s intent and instantly pull from Adobe, Salesforce, and other systems to deliver real answers—not guesses.”

• Webflow Cloud Brings Full-Stack App Hosting to the Website Experience Platform: “By combining visual development with full-stack capabilities, we're giving teams the power to move faster, stay on-brand, and deliver dynamic web experiences without compromise.”

• Amplitude Announces New Strategic Collaboration Agreement with AWS: “Together, we are enabling companies to become more data driven, through Gen AI-powered insights, actions, and activation, so they can build better products faster for their customers.”

• commercetools Announces Full Agenda for Elevate – The Global Commerce Summit™ 2025: “Elevate brings together leaders who are successfully navigating change, purposefully integrating AI, and reshaping their businesses to move faster, scale smarter, reduce costs, and adapt boldly.”

New RFPs From DXP360

• [New] [RFP Value: $20,000][AUS] Full Rebuild Website + Custom Portal

• [New] [RFP Value: $20,000][US]Custom Coaching & Real Estate Agent Platform

• [New] [RFP Value: $10,000][US]Directory Website Project

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Stories that caught our eye

1. Mercatus Launches DXPro: A fully connected DXP designed to help grocers grow sales.

2. Algolia Introduces Smart Groups: Content teams get greater control over how products and items are displayed across search results and category pages. 

3. MACH Is More Than a Tech Stack: It’s a complete digital transformation. 

4. Has Your Composable Commerce Stack Gone Extreme?: VTEX’s Composable Extremism Index can shed some light. 

5. accessiBe Appoints Robert Lopez as CEO: The new exec is tasked with driving growth for the web accessibility solutions provider.

6. MikMak Unveils Major Platform Enhancements: New features for the global commerce platform. 

7. Figma Make Launches: Users can turn designs into apps and prototypes. 

8. The Number of Martech Tools Is Now 15,384: There were only about 150 in 2011.

The word on the street…

1. [LinkedIn]: Does the DXP as a category have a future?: Content Strategist at Teradata Michael Andrews thinks AI is starting to disrupt things so much that it may not. 

2. [LinkedIn]: The evolution of CDPs: Founder at the CDP Institute David Raab assesses what’s happening to CDPs in the State of Martech report.

3. [LinkedIn]: Why your DXP isn’t delivering ROI (yet): Managing Director at Switch Andrew Davenport explains.