Digital experience platform (DXP) Optimizely has announced that Zoom will use Optimizely One to build a robust digital foundation. Carried out in collaboration with Optimizely Partner of the Year Hero Digital, Zoom will take advantage of Optimizely’s expanded tool stack.

“Zoom has long been one of our most trusted collaborators,” said Optimizely CEO Alex Atzberger. “We are proud to have grown alongside them as digital innovators and to see our solutions keep pace with the needs of a significant player in our rapidly evolving landscape.”

Elsewhere, Elastic Path partners with Twilio, Deloitte India, and Spryker have joined forces, and Contentful launches an original content series.

Featured Stories

• Elastic Path Partners with Twilio to Streamline Personalized Commerce Experiences: “Partnering with Twilio Segment enables our customers to act on a more complete profile of their buyers and deliver highly effective personalized shopping experiences.”

• How to Compare CMSs, Objectively: “CMSs are hardly unique in sparking user complaints. All kinds of enterprise software generate dissatisfaction. These problems stem from a common practice: the buyers of enterprise software are not the users of the software.”

• Deloitte India, Spryker Enter Into Alliance for Digital Commerce Ecosystem: "This alliance uses Deloitte's consulting and digital technology strengths, providing invaluable support to our clients on their digital transformation journeys, combining headless, API-first composable commerce, and app-based orchestration with the best solutions in the market."

• From Generative AI to Accelerator: Unpacking Sitecore's Latest Product Announcements: “Across Sitecore solutions, generative AI makes its mark, unlocking potential for advanced content generation, marketing automation and enhanced digital customer interactions.”

New RFPs From DXP360

• [New] [RFP Value: $123,500] [UK] Health Service Seeking to Buy a CMS: A UK company is “exploring the possibility of purchasing a content management system and engaging design and development services to implement and support multiple national/international website.”

• [New][RFP Value: $8,700,000] [France] Business School Web Design: A French university is seeking a comprehensive education information system.

• [New][RFP Value: $500,000+] [UK] Country Council Web Design: A UK country council is seeking web design: working within WCAG 2.2 level AA guidelines.

Stories that caught our eye

1. The New Storytellers: Contentful has launched an original content series.

2. Kentico 2023: SaaS & Leadership: CMSwire recapsKentico's Nashville event.

3. Flexible, Fast Commerce Foundations: Deloitte explains how SAP Commerce Cloud can support composable commerce initiatives.

4. WordPress Plugin Flaw: The SEJ  points out an SQL injection vulnerability in the Fluent Forms plugin.

5. The MACH Lash: A look at why companies have been skeptical about MACH projects and what the next solution could be.

6. Identifying Your Content Structure: Hygraph explains how different organizations can organize their content.

7. Generative AI Enhances MACH: A look at how generative AI can support MACH initiatives.

The word on the street…

1. [LinkedIn]: Is your CMS strategy future-proof or falling behind? : Thomas Mulried shares how content management has evolved with AI, flexibility, multi-channel, and automation.

2. [Reddit]: What are best practices for deployment, hosting, and updates?: This Redditor needs clear guidance on the best practices for deployment, hosting, and future website updates for client projects.