Digital experience platform (DXP) provider Optimizely has been named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2023. The vendor was the highest-ranked in the Current Offering category and earned high scores in AI/ML, experience front end, practitioner tools, developer tools, and campaign management.

 "Today's marketers are looking for simplicity and flexibility in their tools and we believe this rating supports the fact that we have excelled in offering just that," Optimizely CEO Alex Atzberger said. 

"For us, this recognition from Forrester validates that Optimizely One is the most comprehensive set of best in class, and composable tools to address business needs and drive growth," he added.

Elsewhere, Contentstack also shared their views after being recognized by Forrester; Bloomreach and Spryker have partnered up; and Conscia.ai is now listed on the Salesforce AppExchange.

Featured Stories

• Bloomreach Partners with Spryker to Unlock a New Level of Composable Commerce: “By combining Spryker's composable commerce platform for sophisticated enterprise solutions with Bloomreach's advanced AI-driven personalization and search capabilities, we are poised to enable new levels of efficiency.”

• Strapi Launches Global Channel Partner Program for the Leading Open-Source Headless Content Management System: “The launch of the Strapi Partner Program marks a significant stride towards collaborative innovation.”

• Contentstack Named a Strong Performer in Digital Experience Platforms by Independent Research Firm: “We are ecstatic to be included in the Forrester Wave for Digital Experience Platforms (DXP) with Contentstack's Composable DXP platform. This is the first time MACH pioneers are standing alongside legacy DXP incumbent giants.”

• Conscia.ai Partners with Salesforce and Is Now Listed on Salesforce AppExchange: “Our zero-code DXO will accelerate the path to a composable stack for all new and existing Salesforce customers by simplifying integrations between Salesforce's composable storefront (PWA Kit) and the full ecosystem of headless and composable services.”

New RFPs From DXP360

• [New] [RFP Value: Undisclosed] [France] Toulouse-Blagnac Airport E-Commerce Initiative: The Toulouse-Blagnac Airport in France is seeking expertise in e-commerce development.

• [New][RFP Value: $8,033,962] Scotland's NHS National Theatre Scheduling Solution: Software Development Opportunity - Scotland's National Health Service is actively seeking experienced software development firms for the creation and implementation of a National Theatre Scheduling Solution.

• [New] [RFP Value: $567,483] University of Padua Seeking Website Design and Development Services: The University of Padua is currently inviting agencies specializing in website design and development.

• [New] [RFP Value: $502,037] Bromsgrove District Housing Trust Seeking Creative Marketing and Web Development Agency: Bromsgrove District Housing Trust is in search of a specialized agency that excels in creative marketing and web development.

Stories that caught our eye

1. Breaking Ground and Going Grand: Valoriz Digital Arrives: Valoriz Digital rebrands to focus on modern commerce and digital transformation using MACH architecture and partnerships with major tech firms.

2. VTEX Wins 2023 AWS Partner Award: VTEX was honored as AWS's 2023 top retail and CPG industry partner, excelling in composable commerce.

3. Black Friday Shoppers; Cyber Monday Profits: Bloomreach's 2023 data shows double-digit Cyber Week revenue growth, with Cyber Monday outperforming Black Friday in average order size.

4. Leading Corporations Introduce Data Provenance Standards: Data & Trust Alliance proposes cross-industry data provenance standards, enhancing AI trust and efficiency in multiple sectors, led by nineteen global enterprises.

5. HaloKinetic: New ServiceNow Integrator Launches: Tech veterans Klonsky and Heitner launch HaloKinetic LLC, aiming to lead in ServiceNow integrations for large enterprises and institutions.

6. Considerations for a Successful Cloud Migration Strategy: Tips for success, from choosing the right cloud hosting platform to connecting with experts to assist the process.

The word on the street…

1. [LinkedIn]: Decision fatigue in frontend choices?: Thomas Mulried breaks down some decision fatigue that can plague developers when adopting headless and composable commerce.

2. [LinkedIn]: Becoming a leader in the CMS space: Alexander Atzberger shares the journey of transforming Optimizely (then Episerver) into a CMS category leader over the last four years.