Digital experience platform provider Optimizely has been named the “Best Overall Web Content Management Solution” in the 8th annual MarTech Breakthrough Awards. The awards, conducted by market intelligence organization MarTech Breakthrough, recognize top companies, technologies, and products in the global marketing, sales, and advertising technology industry.

“We know marketers are being asked to do more across more channels, often with fewer resources. That’s why we’ve built a CMS that makes it easier to plan, collaborate, and publish content that actually performs. Being named Best Content Management System by MarTech Breakthrough is validation that we’re solving these problems through a powerful and easy-to-use CMS,” said Rupali Jain, Chief Product Officer at Optimizely.

Elsewhere, Crownpeak has added new quality management tools for Drupal and WordPress, Siteimprove launches its Agentic Content Intelligence platform, and Searchstax joins the Inc. 5000 list.

Featured Stories

• Crownpeak Launches FirstSpirit Quality Management Tools for Drupal & WordPress: “New integrations enable content authors to check for accessibility issues, SEO problems and brand consistency violations before publishing.”

• Siteimprove® Launches Agentic Content Intelligence Platform: “Siteimprove.ai is the only enterprise platform that delivers both content compliance and performance on a unified platform.”

• SearchStax Named to the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies: “Website search is a rising strategic driver of customer engagement. Being named to the Inc. 5000 reflects the outcomes we’re delivering for customers.”

• Parler Cloud, Amaze Form Partnership with $6M Parler Investment: “We believe that this strategic partnership and investment by Parler is proof positive of the progress Amaze has made to date as being a best-in-class solution.”

Stories that caught our eye

1. Storyblok x Virgin Media O2: Developers, designers, and marketers came together for a customer hackathon. 

2. Are DAMs the Unsung Heroes of Modern Marketing?: The benefits of integrating a DAM in marketing workflows. 

3. Constructor Wins 3 Golds in the Stevie Awards: Company, executive, and new product of the year.

The word on the street…

1. [LinkedIn]: You need to become AI-First and AI-Native in your approach: Optimizely CEO Alexander Atzberger explains what’s real about the demise of SaaS. 

2. [Reddit]: Most unexpected problems with a headless CMS: Developers on Reddit share their stories and get advice on how to overcome them.