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Digital experience platform (DXP) Optimizely has been named a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024. Optimizely was recognized as the top-ranked solution in both the Strategy and Current Offering categories.

“Optimizely’s heritage of experimentation and personalization, and the success our customers see with these solutions, fuels our enthusiasm for ongoing innovation in experience optimization (EO), and we believe this recognition from Forrester affirms our success in building a marketing operating system that truly delivers,” said Optimizely’s Chief Product Officer, Rupali Jain. 

Elsewhere, ShipStation and Adobe Commerce partner up, accessibility is set to be a huge talking point in 2025, and the WordPress and WP Engine drama might have reached its end.

Featured Stories

• Storyblok Achieves AWS Retail and Marketing & Advertising Technology Competencies: “This recognition is a testament to our team's dedication to innovation and excellence and underscores our commitment to providing top-tier solutions that drive success for our clients.”

• ShipStation Partners with Adobe Commerce to Provide Global Shipping Tools for Merchants: “Our collaboration with ShipStation provides retailers with innovative shipping solutions so they can meet customers’ demands in today’s competitive ecommerce landscape.”

• Bloomreach Discovery Accelerates Partner Integrations With the Launch of New Self-Service Features and Capabilities: “Our team of experts can make fast updates, tailor search configurations to match our clients’ evolving needs and strategies and easily develop new initiatives, without relying on support teams for day-to-day tasks.”

• 5 Content and Digital Customer Experience Insights to Follow Next Year: “Customer experience trends show a shift to ROI-driven content, hyper-relevant personalization and smarter AI adoption to meet growing consumer demands.”

New RFPs From DXP360

• [New] [RFP Value: $10,000] [DEN] Return app develpment in Shopify

• [New] [RFP Value: $30,000] [US] Build a Futures Prop Firm off of Tradovate

• [New] [RFP Value: $100,000] [US] Enterprise Application Development Vendor For Responsive Enterprise App Development

Reply “YES” to this email to get access to these RFPs.

Stories that caught our eye

1. Contentful Launches Locale-Based Publishing: A way to help manage content across multiple regions. 

2. Bloomreach Joins Pledge 1%: Committing 1% of company time to volunteering efforts and community service.

3. Storyblok, Alloy Revamp Atlanta Beltline’s Digital Presence: 3x faster page load times on mobile. 

4. Automattic Complies with Court Ruling: A preliminary injunction has been ruled in favor of WP Engine

5. Traeger Serves Up Hot Marketing with a Headless CMS: Using Amplience and AWS. 

6. Accessibility in 2025: Stricter regulations are on the way in Europe, and enterprises are taking notice. 

7. How Open Source CMS Needs to Change: Boye and Co. examines the challenges facing open source CMSs today.

The word on the street…

1. [LinkedIn]: The true composable DXP manifesto: Enterprise DXP Platform and Solution Architect Giancarlo Berner gives a holistic definition of composable DXP. 

2. [Reddit]: A new 1-file headless CMS: This Redditor has introduced Manifest is an open source headless CMS that fits into 1 YAML file.