AI platform for marketing Optimizely, has revealed a new brand identity centered on the conviction that the best marketing happens when teams have the freedom to focus on what only humans can do. For the DXP provider, the refresh includes a new visual identity and a new direction for Optimizely's platform strategy.

“Our new brand is built around a simple belief: marketers should be free to grow. AI should make the mundane elements of marketing easier so brands can focus on the things that AI could never replace: human curiosity, creativity, and compassion which allows them to build something distinctive. We believe not only our brand, but also our solutions should reflect that reality. It’s why we’ve created an AI platform that understands the full marketing lifecycle – from idea to creation to optimization – in a way no other platform can do today,” said Optimizely CEO Alex Atzberger.

Elsewhere, Contentful launches Palmata, commercetools for Builders has been announced, and Kentico opens its Site of the Year competition.

Featured Stories

• Contentful Introduces Palmata, Giving Brands Influence Over How AI Represents Their Business: “Palmata helps teams identify where they're vulnerable, understand what actions will improve their AI reputation, and prioritize the opportunities that matter most.”

• commercetools Reduces Time To Launch Enterprise Digital Commerce From Months To Days With commercetools For Builders And Commerce Integration Layer: “This is the first step in a broader effort to collapse the time it takes to build, connect and launch enterprise commerce, from months of integration work toward a matter of weeks.”

• Kentico Puts Agentic AI on Its Awards Leaderboard, Opening Site of the Year 2026: “With Site of the Year 2026, we are putting that work on the leaderboard, alongside the SaaS, migration, and consolidation projects that are reshaping how organizations operate.”

• Oshyn Launches Suite of Digital Strategy Tools to Aid in DXP Projects and Platform Reliability: “We built these tools to strip away the guesswork. By making our decades of deep technical expertise accessible through a self-service model, we are helping brands make more informed decisions on their digital infrastructure.”

Stories that caught our eye

1. Algolia Named a Leader in Magic Quadrant: Recognized for the 3rd consecutive year as enterprise search and product discovery evolves. 

2. Bloomreach Makes Enhancements to Loomi Conversational Agent: A new conversational engine and the ability to connect with third-party tools.

3. Two-Thirds of Consumers Are Ready to Try Agentic Shopping: According to research from Commerce and PayPal. 

The word on the street…

1. [LinkedIn]: WordPress losing market share: Strapi/Fimo CEO Pierre Burgy explains what former WordPress users are looking for now. 

2. [LinkedIn]: Is AI signaling the end of the CMS as we know it?: Bluegrass Digital CEO Nick Durrant thinks we could be in store for something different.