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Digital experience platform (DXP) provider Optimizely has announced new features for its CMS to help brands maintain visibility as AI transforms online search behavior. This includes Generative Engine Optimization (GEO) features that help companies structure content to get discovered by AI search tools. 

“If your CMS isn’t structured for AI discoverability, your content won’t be found. With the combination of our new CMS features and [the] power of Optimizely Opal, we help brands move faster, create content smarter, and scale for a world where machines, not just people, are consuming your content,” said Optimizely President Shafqat Islam.

Elsewhere, BigCommerce’s parent brand is now known as Commerce, Bloomreach adds new data centers, and Spryker wins more ecommerce awards. 

Featured Stories

• Introducing Commerce, the New Parent Brand of BigCommerce, Feedonomics and Makeswift, Powering an AI-Driven Future: “Agentic commerce requires a new playbook, and Commerce is here to deliver it with an open ecosystem built for speed, intelligence and flexibility.”

• Spryker Wins 2025 Silver Stevie Award for Technology Excellence in E-Commerce: “From the beginning, Spryker set out to redefine how enterprises approach digital commerce by introducing a truly composable platform.”

• Bloomreach Expands Global Footprint with New Data Center Serving Australia and New Zealand: “With this data center, our customers in ANZ can build powerful, personalized experiences for every consumer — while still prioritizing speed and security.”

• New Research Reveals "The 52% Problem" Hindering B2B Growth as Legacy Systems and Inefficiencies Take Their Toll: “The organizations that find continued success are those that see this as a chance to fundamentally reimagine their commerce operations.” 

Stories that caught our eye

1. PROS and Commerce Announce Strategic Partnership: Uniting AI-powered pricing, quoting, and ecommerce.

2. accessiBe Appoints Ronit Amitay as VP of Product: Already launching new products for the accessibility vendor. 

3. BigCommerce and Feedonomics Deepen Partnership with Google Cloud: Helping merchants drive discovery, enable agentic commerce, and enrich product catalog quality.

The word on the street…

1. [LinkedIn]: Insights from commerce consults for vendor selections: VP of Sales at Orium Thomas Mulreid shares some blunt truths about commerce today.  

2. [Reddit]: Switching from a traditional CMS to Nextjs + a headless CMS: This developer needs some advice on the best options.