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Digital experience platform (DXP) provider Optimizely unveiled AI agents for key marketing functions at its latest Opticon conference. The AI agents will be able to perform various tasks, from content generation and campaign creation to project management and experimentation summary.

“Our suite of tools empowers teams to craft unforgettable, personalized experiences with unprecedented efficiency. As AI adoption continues to surge, Optimizely is at the forefront, equipping marketers with everything they need to dominate in a digital-first world,” said Chief Product Officer Rupali Jain.

Optimizely also announced HIPAA-readiness for its DXP products. Elsewhere, CrafterCMS unveils version 4.2, and Progress adds native Next.js support for Sitefinity.

Featured Stories

• Optimizely Expands Partnership with Google Cloud: “We chose to integrate our DXP with Google’s Gemini models given its performance, and so that our customers can comfortably adopt AI to easily and significantly accelerate efficiency – especially when it comes to creating high-quality content faster.”

• CrafterCMS Unveils Version 4.2: “CrafterCMS v4.2 marks another major step forward in our commitment to providing a seamless, modern, and user-friendly CMS experience.”

• Progress Unveils Native Next.js Support in Sitefinity: “The addition of Next.js support in Sitefinity underscores our commitment to embracing the latest frontend technologies and puts more power and choice in the hands of our customers to create world-class digital experiences.”

• BigCommerce Supports Boxeur des Rues’ Shift to Headless Commerce for Improved Customer Experience and Business Growth: “Boxeur is now able to deliver a powerful ecommerce experience for both in-house teams and customers, and is only prosperous from here.”

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Stories that caught our eye

1. Optimizely Announces HIPAA-ready Solutions: HIPAA-enabled PaaS & SaaS CMS and Web & Feature Experimentation products. 

2. AI Crossroads?: CMSWire asks how companies are integrating AI at Opticon. 

3. Bloomreach Adds New Discovery Features: Including a Personalization Studio and Dynamic Categories. 

4. Providing a DXP That Is Composable: Forrester assesses vendor messaging of “the composable DXP”.

5. Grid Dynamics Introduces Composable Start Kit: Replace legacy systems with modern commerce solutions. 

6. Businesses Racing to Modernize Commerce Solutions: Many aren’t satisfied with legacy commerce tools.

The word on the street…

1. [LinkedIn]: The frontend should be dumb: Conscia CEO Sana Remekie explains how complex things can get. 

2. [Reddit]: SaaS CMS failed?: This Redditor explains why they chose to build their own CMS.