Optimizely dominates this week’s digital experience news with big announcements at its recently concluded annual Opticon 2023 conference in California. The digital experience platform provider has unveiled its operating system for marketing practitioners, Optimizely One, and handed out several partner awards.

Optimizely One adds Optimizely to the ranks of vendors offering a modern SaaS platform that provides a composable architecture for businesses to select best-of-breed capabilities.

“Content is at the core of every digital experience, and Optimizely One provides exactly what marketers need to orchestrate their content, monetize experiences and experiment across all touchpoints – all enriched through smart workflows and accelerated by AI,” said Optimizely CEO Alex Atzberger.

Elsewhere, Pantheon adds a new VP of Sales, Kentico hires a new CRO, O2 launches a commercetools accelerator, and Hygraph shares an extensive list of the updates made over the last quarter.

Featured Stories

• Pantheon Names DXP, WebOps Technology Veteran Berrie De Vet VP of Sales in EMEA and APAC Regions: “Our whole sales and marketing operation is about elevating the work of our customers, and anyone in the industry who knows Berrie understands his commitment to proving and delivering value; that makes him a perfect fit for Pantheon.”

• Sitecore 2023 Experience Award Winners Announced for APAC and Japan: “I am pleased to share the list of APAC and Japan winners who continue to drive change within their organisations, and lead with composable technology to create the most efficient, customer-friendly experience possible.”

• O2 Web Unveils Its commercetools Accelerator Built to Power Composable B2B Commerce: "O2's B2B commercetools accelerator embodies innovation by giving businesses remarkable online shopping experiences and exponential growth, while gaining access to a complete and turnkey solution.”

• How Contentful’s Latest Product Update Supports a Composable Architecture: “Embracing composable architecture, Contentful aims to enhance digital experiences with agile features, AI integration and expanded offerings.”

New RFPs From DXP360

• [New][RFP Value: $122,000] Website Redevelopment Project: “We are seeking a website developer to advise, oversee and deliver the website redevelopment project from end-to-end.”

• [New][RFP Value: $2,035,000] Drupal Development & Services Contract: A Drupal Support, Maintenance and Development contract.

• [New] [RFP Value: $335,800] Off-the-shelf Recruitment Portal Software Required: A public sector organization is seeking to create an online portal for social care providers.

Stories that caught our eye

1. Guidance Wins Optimizely Award: Guidance named Optimizely's top North American Commerce Partner 2023.

2. Hero Digital Rises to Optimizely Platinum Partner: Hero Digital earns Optimizely's Platinum Partnership.

3. Kentico's New Chief Revenue Officer: Bill Cunningham joins the Kentico ranks.

4. The MACH Playbook: MACH Alliance has released its admissions criteria.

5. The Case for Composable Front Ends: David San Filippo explains why micro-frontends are the way forward.

6. Future of Digital CX: CMSWire dives into the ways that the digital experience landscape has changed and will continue to evolve.

7. Hygraph: Product Roundup: Q3 2023: Hygraph shares some highlights from the last quarter of product updates.

8. Quick Chat: Fluent Commerce's CTO: Rob Crowley shares why retailers must adopt composable commerce solutions.

9. Which DXP Is Right For You?: Luminary explains how to choose between a composable DXP and a unified DXP.

The word on the street…

1. [LinkedIn]: Explaining the headless CMS and composable buzz : John Schneider details how digital marketing trends favor adaptable, efficient headless CMS and composable architectures, but transition complexities exist.

2. [LinkedIn]: Is your tech turning into a Halloween Frankenstack nightmare? Jason Cottrell, shares how unplanned tech integrations can create monstrous, unmanageable "Frankenstacks."

3. [LinkedIn]: What do soccer, MACH and composable have in common? Jörgen Ingelström, shares how in retail, like soccer, success requires strategy, adaptability, and team synergy.