Digital experience platform (DXP) provider Optimizely has announced its latest products. First up is the new SaaS CMS. Previously, it was only available as a PaaS solution, but now Optimizely lets its customers choose between SaaS and PaaS solutions depending on their organizational and business needs. The second product, their all-new Visual Builder, allows marketers to build personalized experiences with a sleek interface. 

“We wanted to build the best CMS for marketing teams. By simplifying the front-end design and content creation experience, we give marketers the creativity, speed and independence they have desired,” said Optimizely’s CPO, Rupali Jain. 

“Our CMS is now language-agnostic, allowing developers to get started quickly, whether they prefer a traditional or headless architecture. With painless upgrades and extensive capabilities, our new SaaS CMS and market-leading Visual Builder already stand out in today’s increasingly competitive landscape,” he added.

Elsewhere, CrafterCMS has launched a new Trust Center, commercetools is available on the Azure marketplace, and there is some interesting advice on Reddit for anyone searching for an enterprise CMS or DXP.

Featured Stories

• CrafterCMS Unveils New Trust Center, Underscoring Commitment to Security and Transparency: "The launch of our Trust Center underscores our dedication to the highest levels of transparency and security, ensuring all of our stakeholders ranging from enterprise customers to open source users can confidently leverage our content platform to deliver exceptional, high-performance, and ultra-secure digital experiences."

• commercetools Now Available in the Microsoft Azure Marketplace: “With commercetools Platform now available on Microsoft Azure, we're empowering our customers with the choice to run their commerce architecture on the cloud provider that best suits their needs.”

• How Stack Composability & AI Can Supercharge Martech Stacks:
  “This composable approach allows companies to mix and match tools like Lego blocks, creating a flexible and resilient martech stack that keeps brand experiences relevant and companies future-proof.”

• Recap of MACH THREE Conference in New York: “The conference emphasized why large enterprises are rapidly shifting to composable architectures.”

New RFPs From DXP360

• [New] [RFP Value: Undisclosed] [EU] University Seeks New CMS: 

• [New] [RFP Value: $120,000] [EU] Tourism Board CoreMedia-powered Website Development: 

• [New] [RFP Value: Undisclosed] [UK] Omni Channel Contact Centre, CRM, Web CMS and Telephony:

• [New] [RFP Value: $25,800] [UK] Local London website development and maintenance:

Reply “YES” to this email to get access to these RFPs.

Stories that caught our eye

1. Composable CDPs: A pathway to higher return on ads spend.

2. Busting CMS Myths: Hygraph is debunking common CMS misconceptions.

3. No More Rebels?: A look at what the MACH Alliance is doing to boost mainstream adoption.

4. Netlify & Astro Partner Up: Netlify is their official deployment partner. 

5. MarTech Stack Strategies: A look at how Europe approaches composability, privacy and change management.

The word on the street…

1. [Reddit]: How to choose a CMS or DXP?: This Redditor gets some welcome advice.

2. [LinkedIn]: Universal editors for CMSs?: Content architect Michael Andrews dives into this AEM’s Universal Editor. 

3. [LinkedIn]: Frontend is becoming a head-scratcher: Orium VP of Sales Thomas Mulreid explains why businesses find it so challenging to evaluate their best option.