Digital experience platform (DXP) provider Optimizely shared new data indicating that 1,700 companies now using Optimizely Opal across the marketing lifecycle have built more than 4,000 unique AI agents on the platform and run them over 172,000 times across experimentation, campaign execution, content production, and reporting.

​"The marketers we talk to aren't asking whether AI belongs in their workflow anymore. They're asking how to scale it. The data we're sharing today reflects that shift. Customers building agents that run repeatedly across campaigns, content and experimentation, and seeing measurable gains across the department, not just individually, as a result," said Shafqat Islam, President at Optimizely.

​Elsewhere, Uniform made updates to its agentic AI, Scout, Bloomreach celebrated its Americas and EMEA partners, and more.

Featured Stories

• The Web Now Has Two Audiences. Uniform’s Agentic DXP Is Built for Both: “Humans and agents don’t just need different interfaces. They need a platform that treats them as equals, all the way down to the content model. That’s what makes Uniform different, and it’s what our customers are now operating on.”

• Bloomreach Celebrates Americas Partners for Their Exceptional Commitment in Revolutionizing Commerce Experiences: “We are honored to work alongside such visionary partners and are excited to see what we can accomplish together in 2026.”

• Liferay Named Technology Partner of the Year by Camunda at Global Partner Summit: “Together with Camunda, we are providing enterprises with an innovative approach to meeting complex industry challenges and building high-impact digital solutions.”

• accessiBe Marks One Year of Its Inclusive Product Advisory Board Ahead of GAAD: “Our product advisory board brings together voices from across the accessibility ecosystem, and what stands out is that many of the challenges are shared.”

Stories that caught our eye

1. Bloomreach Celebrates EMEA Partners: Recognizing efforts that drive exceptional results and deliver growth opportunities for all customers.

2. Rokt Mentioned in Gartner® 2026 Market Guide for Retail and Commerce Media Networks: Mentioned as an example of emerging postpurchase solutions.

3. When Infrastructure Becomes Strategy: Verndale cut implementation costs in half, and their clients got their budgets back, redirecting them toward strategy.

The word on the street…

1. [LinkedIn]: AI has not made content easier. It has made the lie more obvious: Amplience co-CEO and CTO John Williams explains the importance of content operations.