The DXP360 newsletter is now available on LinkedIn. Click here to subscribe on LinkedIn and never miss an update.

Digital experience platform (DXP) provider Optimizely has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms. Gartner recognizes Optimizely as a Leader for the eighth consecutive year. 

“We believe that being named a Leader for the eighth year in a row proves we’re delivering what marketers actually need in a Content Marketing Platform—speed, security, and smart collaboration. To support this, we’ve taken AI from a stand-alone feature to a network of agents that automate the entire content process within CMP, helping teams to move faster and increase productivity,” said Optimizely President Shafqat Islam. 

Elsewhere, Brightspot is now listed in the AWS Marketplace for the U.S. Intelligence Community (ICMP), Aprimo has added new capabilities to its DAM solution, and could it be time for Drupal to step away from the DXP category?

Featured Stories

• Brightspot Listed in AWS “ICMP” for the US Federal Government: “Our AI-powered, highly secure, and composable platform empowers federal teams with the flexibility and automation needed to streamline content operations, seamlessly integrate with existing systems, and stay focused on their mission-critical objectives.”

• Pipe17 Partners with Aries Solutions for Order Operations Success: “We are thrilled to be partnering with Aries to support the composable community and beyond.”

• Aprimo Innovates Content Ops to Boost Content Planning & Personalization: “By supercharging Content Intelligence, Briefs, and Personalization with generative AI, we’re eliminating the bottlenecks in campaign development and unlocking personalization at scale.”

• Are DXPs the MVPs of Digital Customer Experience?: “The findings are in. And digital customer experience practitioners want more of the same from technology when it comes to creating experiences.”

New RFPs From DXP360

• [New][RFP Value: $700,000] [UK]: Growth company needs full service web development and marketing services. 

• [New] [RFP Value: $30,000][US] Web Platform Development for Window and Door Company

• [New] [RFP Value: $30,000][US]Custom CSV and PDF Builder with E-Signature Integration

Reply “YES” to this email to get access to these RFPs.

Stories that caught our eye

1. Why Headless CMS Is the Future of Multi-Brand Content Management: Scalability, omnichannel content delivery, and personalization are some of the benefits. 

2. Adobe Delivers Record Q1 Results: Digital experience segment revenue grew from $1.43 billion to $1.45 billion.

3. ThirdLove Revolutionizes its Customer Experience With Bloomreach: Powering personalization across the customer experience. 

4. Bynder Expands Board Members With Industry Veteran: The DAM vendor has appointed industry veteran Dametra Johnson-Marletti to its board of directors.

The word on the street…

1. [LinkedIn]: Does Drupal have a future?: Pantheon co-founder Josh Koenig pens an open letter to the Drupal community about a potential future away from the DXP category. 

2. [LinkedIn]: Composable DXP is just a buzzword?: dotCMS CEO Zain Ishaq explains why universal CMS is the answer. 

3. [LinkedIn]: Does a headless CMS offer true orchestration?: Conscia CEO Sana Remekie points out what’s missing and why DXO is the answer.