Digital Experience Platform (DXP) provider Magnolia has appointed software entrepreneur and industry veteran Luc Haldimann to its Board of Directors and the role of Chairman (President). For Magnolia, Haldimann’s appointment is a major strategic move as Magnolia ramps up efforts to integrate AI into its platform. 

"We are incredibly thrilled to welcome Luc Haldimann to our board as Chairman. Luc embodies that hallmark of Swiss quality and reliability-known for integrity, precision, and a pragmatic, long-term approach to scaling successful tech companies. His leadership will be vital as we implement AI to enhance content creation, customer personalization, and operational efficiency across our platform globally," said Alain Kugelmann, Co-CEO at Magnolia.

Elsewhere, Amplience adds an Amazon Q Business integration, Umbraco 17 is released, and Butter CMS announces the State of Website Agility for Marketers Report.

Featured Stories

• Amplience Enhances Retail Content Experiences with Amazon Q Business Integration: “The Amazon Q Business integration is another step in delivering enterprise-grade AI that drives measurable results for retailers worldwide.”

• Umbraco 17 LTS: Final Release: “Umbraco 17 isn’t just “the next major.” It stands out as the next LTS and represents the culmination of a two-year journey that began when we introduced a brand new backoffice architecture (the Bellissima project) in Umbraco 14.”

• Inlight Joins MACH Alliance to Boost Flexible Tech in Australia: “Inlight's MACH Alliance membership is an important step in our commitment to helping Australian organisations evolve beyond legacy technology.”

• AmeXio Group Recognized Globally with OpenText Excellence in Content Management Award: “Together with OpenText, we remain focused on delivering measurable outcomes for our clients—helping them modernize information management and work smarter, faster and more securely.”

Stories that caught our eye

1. Adobe and Real Madrid Extend Partnership: Real Madrid will use Adobe AI and agentic capabilities in Adobe GenStudio and Adobe Experience Platform to transform its content supply chain.

2. Tiny Technologies Releases 2025 State of Rich Text Editors Report: RTEs are gaining traction in apps beyond content management.

3. The Unglamorous Truth About AI Success: Integration is more important than innovation when it comes to AI.

4. The State of Website Agility for Marketers Report: Outdated platforms are slowing teams down, wasting time and money, and holding back growth.

5. The Rise of Agentic Commerce: AI becomes the shopper. 

6. Agentic CMS as the Nervous System of Your Enterprise: How does it fit into your existing technology ecosystem?

The word on the street…

1. [Reddit]: Traditional CMS or headless CMS?: This Redditor asks if anyone actually prefers traditional CMSes anymore. 

2. [Reddit]: What CMS integrations are most important?: This Redditor wants ideas for his content tool.