Companies considering implementing MACH and composable technologies may like a benchmark to understand how others in their industry and elsewhere benefit from the technology.

Xiatech and OneStock, along with support from Sitoo, Mapp, Mercaux, Optimove, Pimberly, BigCommerce, and the MACH Alliance, have launched their second annual end-user survey. The study aims to help quantify the business value of composability, particularly MACH solutions. 

Elsewhere, composable checkout seems to be an answer to cart abandonment problems, marketers and advertisers are reacting to Google’s cookie pivot, and LinkedIn is abuzz with discussions about the reliability of BuiltWith to detect headless sites.

Featured Stories

• Storyblok’s CMS Helps Octopus Energy Use Content to Power the Future of Green Energy: “Octopus Energy has seen firsthand why using a CMS that can be adopted by multiple teams, departments, and regions is a smart business decision.”

• commercetools Wins Gold from the Leading Authority on B2B Digital Commerce Solutions: “These awards highlight how our B2B-focused offerings continue to advance the commerce market, ensuring customers can optimize on a truly omnichannel approach for better results.”

• Composable Checkout: “Composable Commerce enables checkout to become a first-class citizen within the commerce stack, allowing brands to select and implement the checkout solutions that best meet their needs.”

• How Advertisers and Marketers Are Reacting to Google's Cookie Pivot: “Google announces that it has paused full cookie deprecation, but user options could still cause marketers headaches.”

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• [New] [RFP Value: $1,100,000] [UK] Implementation of business intelligence roadmap.

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Stories that caught our eye

1. Composable MarTech Surprises: “Less is more” in martech stacks isn’t always true, says the State of Martech 2024 report.

2. Different Approaches to Visual Editing in Headless: From previews to full WYSIWYG. 

3. Digital Experience Optimization: Acquia shows how to maximize ROI on digital marketing spend with DXO.

4. Composable Storage Software?: OpenDrive’s new solution enables capacity-free licensing. 

5. The Future of Sitecore: It seems fairly bright on closer inspection.

6. [Event][August 22nd]: AI & Composable Commerce: Royal Cyber, Fluent Commerce and Amplience host this event in New Jersey.

The word on the street…

1. [LinkedIn]: What’s going on with Sitecore?: Managing Director at Comwrap Reply Timur Asar shares some worrying data from BuiltWith. But the comments do provide some explanations. 

2. [LinkedIn]: The mystery of the disappearing CMSs: Content architect Michael Andrews shows that the downward trend isn’t just Sitecore but all CMSs on BuiltWith.