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Visual CMS Live Story has closed a €2.7 million seed round led by Vertis. The funding will support the company’s international expansion and technological development to surpass €10 million in annual recurring revenue by 2027.

“We invested in Live Story because it addresses one of the major inefficiencies in digital commerce: the slow and rigid management of visual and narrative content. The platform helps brands drastically reduce their time-to-market through a visual CMS that integrates seamlessly with any tech stack. In a world where content and UX are key to conversion, Live Story represents the future of digital experience,” said Partner at Vertis SGR, Alessandro Pontari.

Elsewhere, Adobe has partnered with the Premier League, Akeneo has introduced an AI Data Architect agent, and Shopware has launched the Agentic Commerce Alliance.

Featured Stories

• Adobe and the Premier League Kick Off a Creative Revolution for Global Fanbase: “Bringing the power of Adobe to the most watched football league in the world, fans have new AI-powered ways to engage and experience the moments that matter, and the creative capabilities to express their love of the game.”

• Akeneo Introduces First AI Data Architect Agent and New PX Insights Capabilities to Prepare Enterprises for AI-Driven Commerce: “Our agentic AI is purpose-built to solve the single biggest pain point in product data management—modeling.”

• Qualibooth Secures €2M to Accelerate European Expansion as Accessibility Legislation Takes Effect: “We’re here to ensure compliance doesn’t come at the expense of user experience or brand trust.”

• Shopware Launches Agentic Commerce Alliance: “The Agentic Commerce Alliance is a strategic commitment to preserving a diverse, competitive, and innovative digital marketplace where AI technology amplifies, rather than diminishes, the uniqueness and humanity of commerce.”

Stories that caught our eye

1. ImageKit Launches AI Image Editing Suite: Streamlining repetitive design tasks, reducing production costs, and speeding up product time-to-market with AI.

2. How MACH Powers Hybrid & AI-Powered Commerce: Moving away from the acronym officially and into principles. 

3. Modern Tech Stacks Fail Without Interoperability: But there is something enterprises can do about it. 

4. Why Most Omnichannel Strategies Fail: Gaps in data, trust and culture are the biggest barriers. 

5. Digital Experience Gets Real: Fast, personal digital experiences don’t happen by accident. 

6. Wix, Monotype to Expand Font Library & Empower Creators Globally: Helping businesses shape their brand identity through typography. 

The word on the street…

1. [LinkedIn]: Conscia.ai hits new milestone in the Canadian public sector: Conscia.ai CEO Sana Remekie explains what it means to be a Vendor of Record (VOR) with the Ontario Government.

2. [LinkedIn]: The most innovative and transformative months at Optimizely: CEO Alexander Atzberger highlights some of the changes coming for the rest of 2025.