Digital experience platform (DXP) provider Kentico has launched the AIRA Agentic Marketing Suite. It introduces specialized agents designed to execute defined marketing and content tasks, a solution that underscores Kentico’s belief that AI should be operational, transparent, and embedded directly into how teams work.

“Marketers have no shortage of ideas. What they need is the bandwidth to bring them to life. With the Agentic Marketing Suite, we’re giving teams a way to scale their expertise, cut through complexity, and deliver results faster,” said Dominik Pinter, CEO at Kentico.​

Elsewhere, Ibexa launched its data orchestration platform, Sitecore announced its list of MVPs, and Optimizely was named a Leader in another Gartner Magic Quadrant.

Featured Stories

• Ibexa Announces AI Orchestration Layer, Unification of 5 Martech Brands Under Ibexa Umbrella: “This new chapter is super exciting. Orchestration platforms need an open and more compact marketing stack, and our unified DXP is the perfect foundation.”

• Sitecore Announces Its 2026 Most Valuable Professionals (MVPs): “Sitecore has one of the strongest ecosystems in the market, and it's a strategic advantage customers experience. The MVP program is where that advantage becomes visible.”

• Optimizely Named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engine: “With AI driven personalization and data powered insights, customers can turn ideas into unique experiences at scale to drive real impact for their business.”

• Umbraco Launches New Data Orchestration Solution – Umbraco Compose: “Compose is a data orchestration platform. It takes composable from something that is a buzzword into something that is reality. It makes it scalable but also maintainable.”

Stories that caught our eye

1. MCP Integration: Good, Better, Best, and How to Choose: When it comes to MCP, "Best" isn't the finish line for most organizations.

2. Digital Experience Orchestration, AI Agents and Harmonization on Full Display at Ibexa Summit: CMSWire recaps the Ibexa Lisbon Summit. 

3. Composable CX Intelligence Starts With a Blueprint: Sustainable CX transformation begins with structure, not software.

4. 75% Visitors Will Switch to a Competitor When a Website Feels Unsafe: Liferay’s latest report highlights the consequences of Broken Trust. 

5. Rokt mParticle Introduces Match Boost: The latest feature from the CDP company. 

The word on the street…

1. [Reddit]: Still using AEM CMS?: This Redditor is wondering what’s changed with the platform over the years. 

2. [Reddit]: Confused about headless CMS: This Redditor needs some help if a headless CMS is the best option for their use case.