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Headless CMS vendor Sanity says that CMSes are broken. Because of this, they’re launching the Content Operating System and completed an $85M Series C funding round to help them realize their new vision. The round was led by Bullhound Capital and participated in by Heavybit, Threshold, ICONIQ Growth, Shopify Blue Cloud Ventures, and Monochrome Ventures.

“It’s an engineering platform built on the principle that Content is Data, and data can shape how your business operates at scale. We’re taking our offering to the next level by completing the missing pieces of our vision. Sanity is The Content Operating System you need––to accelerate your digital journey and drive consistent and efficient content operations at scale,” said Magnus Hillestad, co-founder and CEO at Sanity. 

Elsewhere, Strapi unveiled a ton of new features at the recently concluded StrapiConf; Bloomreach has partnered with gamification and loyalty platform Captain Up, and adopting composable digital experiences could drive fanatical loyalty. 

Featured Stories

• Strapi Unveils Live Preview, Strapi AI, Native Integrations, and Free Cloud Plan at StrapiConf: “From real‑time editing to AI‑assisted schema design, we’re closing the gap between idea and launch while keeping the freedom of a fully headless architecture.”

• Bloomreach and Captain Up Partner to Offer Unified CRM, Gamification, and Loyalty Capabilities for iGaming: “With a modular, enterprise-ready engagement engine, the combined solution of Bloomreach and Captain Up connects CRM strategy with real-time player behavior across digital, mobile, and retail environments.”

• Moore & Giles Elevates Customer Experience and Brand Agility with BigCommerce: “By embracing the flexibility and scalability of our platform for both DTC and B2B, they’ve been able to deliver a beautifully branded shopping experience for customers and wholesalers while improving operational efficiency and enabling their team to act faster to support all of their customers.”

• Why Composable Digital Experiences Turn Customers Into Superfans: “The best digital experiences prioritize real human needs and make sure that technology enhances emotional connections seamlessly.”

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Stories that caught our eye

1. Why Does Composability Get So Much Attention in the CDP Space?: It makes it easier for marketers to pull together data from multiple sources.

2. Why DSDD Is the Future of Scalable Digital Experience: An AI-powered, CMS-agnostic way to break your delivery bottlenecks.

3. Why Does MACH Architecture Appeal to Startups and Small Businesses?: Easier for SMBs and startups to build around microservices and facilitate growth. 

4. AI-Driven SEO Enhancements Can Improve Headless CMS Content Visibility: More visibility, less hassle, and smarter scaling. 

The word on the street…

1. [LinkedIn]: Why we broke up with CMS: Principal Educator at Sanity Simeon Griggs explains what Sanity is building with its content operating system. 

2. [LinkedIn]: What to do about legacy Adobe AEM?: Principal Analyst at Real Story Group Scott Simmons breaks it down.