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Generative AI Takes Center Stage at Adobe Summit

GenStudio and Firefly are embedded throughout the product suite

Generative AI was the recurring theme at Adobe Summit last week in Las Vegas. The DXP provider announced its latest product updates, including Adobe GenStudio and Firefly Services. 

The latest product updates are meant to enable organizations to automate and optimize their content supply chains. Adobe GenStudio will help marketing teams to plan, create, manage, and measure content across the supply chain. Firefly Services is a comprehensive set of generative AI and creative APIs that automates workflows, enabling teams to reduce repetitive tasks and help maintain consistency. 

“The world’s leading brands and agencies are partnering with Adobe to accelerate their content supply chain as they deliver on a mandate to drive greater efficiency in their organizations,” said Eric Hall, CMO of Adobe Experience Cloud. “Adobe is uniquely positioned to combine best-in-class applications across Adobe Experience Cloud and Adobe Creative Cloud with generative AI natively integrated for teams to boost productivity and deliver personalization at scale.”

Elsewhere, Contentstack has appointed a former Adobe exec as its new CMO, Storyblok is now listed on AWS Marketplace, and DXP implementation agency Oshyn has unveiled a new tool to measure website performance.

New RFPs From DXP360

  • [New] [RFP Value: Undisclosed] CoWC Website and Associated Services: The City of Wolverhampton College is seeking a web development and digital marketing agency/supplier to fully redevelop its current website. Interested parties should register at https://suppliers.multiquote.com to access the opportunity CA13812. For those not registered, visit the website, complete registration, and quote CA13812 as the registration reason. For any inquiries, contact MultiQuote at 0151 482 9230.

  • [New] [RFP Value: $316,000] Loch Lomond & The Trossachs National Park Authority: Website & Maintenance Services: The Authority seeks a contractor for a 36-month contract to manage its new website, including web hosting, annual maintenance, and support. This contract will allow for annual renewals, focusing on consistent web hosting and maintenance services to ensure optimal performance and support throughout the contract period.

  • [New] [RFP Value: $200,000] Recruitment Copy and Advertising Support for Ofgem: Ofgem is seeking support in creating recruitment advertising copy and purchasing recruitment advertising as part of their recruitment campaigns. This contract will also cover assistance with website content writing and other ad hoc requests related to recruitment activities, such as advertorial copy, website development for recruitment purposes, and mini site development for campaigns. More details are available in the 2024-002 Recruitment Copy and Advertising ITT document.

  • [New] [RFP Value: $80,000] E-Commerce Marketplace Development: Seeking a development agency for an e-commerce app and website. Responsibilities include creating a user-friendly interface, integrating payment gateways, and developing order tracking and feedback systems. Requires experience in e-commerce development, cross-platform app development, and strong UI/UX design skills. English proficiency is essential; Arabic and French are advantageous.

  • [New] [RFP Value: $40,000] ERP & Booking System Enhancement for Design Company: We are seeking a supplier to develop a comprehensive booking system and AI customer support to streamline operations for our growing design firm. Our core services include logo design, branding consultation, and other design materials. The project will focus on implementing an efficient, user-friendly booking system and AI-driven customer support to enhance client engagement and operational efficiency. Detailed specifications will be provided to interested suppliers.

  • [New] [RFP Value: $10,000] NextJS Ecommerce Website Development: Seeking a developer for a full-stack ecommerce site using NextJS. Needs include front and back-end development, product management, integration with SOS Inventory, Google Shopping, Bing ads, Authorize.net payment gateway, mobile and browser compatibility, AWS server setup, high security, and detailed documentation. Expertise in latest 2024 ecommerce technologies required

Stories that caught our eye

  1. Headless vs. Monolith: The once fierce battle now seems to be converging where the lines between technologies are blurred, and a hybrid system emerges. 

  2. Contentful Studio Launches: A way to assemble intelligent experiences at scale.

  3. Oshyn Introduces Reliability Report: A new tool with insights into site speed and performance. 

  4. Optimove Joins the MACH Alliance: A new category emerges with the customer-led marketing platform

  5. Clinging to Pages in the Age of Headless CMS: Forcing square pegs into round holes?

  6. Understanding Optichannel: Beyond multichannel and omnichannel?

  7. Death of Pure Headless CMS?: Preston So dives into the universal CMS concept.

The word on the street…

  1. [X]: Strapi alternatives?: This developer is looking for more options

  2. [Reddit]: Is there a PHP-only CMS?:REST and GraphQL support are also needed.