Crafter Software, the creator of CrafterCMS, has announced CrafterCMS AI. The open source, Agentic CMS for the enterprise is a major evolution of CrafterCMS’s content management platform, and is designed to help organizations create AI-enabled content authoring experiences.​

"As enterprises race to adopt AI, many are discovering that intelligence alone is not enough. AI systems require trusted content, governance, security, version control, auditing and a reliable source of truth. CrafterCMS AI provides the deterministic foundation that enables organizations to safely and effectively deploy AI at scale, " said Crafter Software CEO, Mike Vertal.

Elsewhere, Adobe introduces Brand Visibility, commercetools launches new B2B commerce AI agents, and Bloomreach partners with Databricks.

Featured Stories

• Introducing Adobe Brand Visibility: “Adobe has helped brands navigate and get chosen in every wave of marketing transformation, and Adobe Brand Visibility now provides a comprehensive solution for teams to expand their company's influence across AI surfaces.”

• commercetools Partners with Mirion Technologies on B2B Commerce AI Agent to Reduce Manual Order Processing and Accelerate Revenue: “We built this capability to apply AI where it creates immediate value inside real workflows.”

• Bloomreach Deepens Partnership With Databricks: “CustomerLake gives our agentic platform, Loomi, the governed enterprise data foundation it needs to personalize every channel, without any tradeoffs between data quality and speed.”

• BigCommerce Earns 2026 Top Rated Award From TrustRadius: “This recognition reflects the success of our customers and the trust they place in BigCommerce as a partner in their growth.”

Stories that caught our eye

1. Bloomreach Adds New Sidekick App Extension for its Loomi for Shopify App: Giving merchants instant visibility into their search performance.

2. Databricks Enters the Marketing Industry with CustomerLake: It’s a new agentic customer data platform.

3. Verndale Joins Sitecore Velocity Program: Verndale will work more closely with Sitecore across enablement, innovation, and go-to-market programs.

4. The Customer Angle of Salesforce Buying Contentful: The acquisition raises more practical questions for enterprise buyers.

The word on the street…

1. [LinkedIn]: The ideal website infrastructure for content discovery: CEO at Dotfusion, Chris Bryce, shares some thoughts on why Sitecore might have acquired Scrunch.

2. [LinkedIn]: Migrating off AWS: Founder of Plate CMS Pieter Versloot shares some data since moving their platform off AWS.

3. [LinkedIn]: Innovation outpacing the ability to bring it to market: Optimizely CEO Alexander Atzberger explains some of the things they are focusing on.