Headless CMS vendor Contentstack has announced Agent OS and declared the end of content management. This agentic AI ushers in the age of context management, where brand interactions adapt instantly to each customer. Agent OS unites data, content, and brand intelligence, enabling brands to deliver truly customer-driven experiences at scale.

​“Context is the most important currency in business.For decades, marketers have relied on segments, rules and best guesses to engage customers. Agent OS in the Contentstack Edge platform changes that forever,” said Neha Sampat, founder and CEO of Contentstack.

Meanwhile, Optimizely launches its AI orchestration platform, Adobe brings its AI agents to general availability, and Google Cloud introduces its Conversational Commerce agent.

Featured Stories

• Optimizely Debuts Agent Orchestration Platform at Annual Opticon Event: “We know the world of AI is overwhelming, so we’ve taken on the responsibility to truly understand our customers' challenges and embed AI across our entire platform to move from hype to business benefit.”

• Adobe Announces General Availability of AI Agents for Businesses to Transform Customer Experience Orchestration: “We are now leveraging agentic AI to build specialized agents and embedding them into data, content and experience creation workflows.”

• Siteimprove and Optimizely Launch AI Agent-to-Agent Integration: “Instead of treating accessibility as a bolt-on or afterthought, we’re making it part of the foundation of every digital experience.”

• WPP Partners With the MACH Alliance to Offer Global Clients a Blueprint for AI-Driven Modern Marketing: “The expansion of our partnership with the MACH Alliance is a direct investment in our clients' and teams' success, giving them the modern foundation they need to unlock the full potential of AI and the power to not just adapt to the future, but to build it.”

Stories that caught our eye

1. Marketing Takeaways From Optimizely Opticon25: Optimizely showed how agentic tools reshape personalization, search and the marketer experience. 

2. Forrester Ranks Constructor a Leader in Product Discovery: Part of the Forrester Wave™: Commerce Search And Product Discovery Solutions, Q3. 

3. Google Cloud Launches Conversational Commerce Agent: An AI-powered shopping assistant. 

4. Webflow Integrates with Adobe Marketo Engage: Teams can use the integration to run advanced A/B tests informed by form submissions and behavior.

5. A Composable Agentic Framework for Frontline Operations: A look at the possibilities of composable agents in manufacturing operations. 

The word on the street…

1. [LinkedIn]: The story problem with headless CMS: Creative Director at Fermented Pixels Matt Wes Carman explains why people outside of dev circles don’t understand headless.

2. [Reddit]: Contentful pricing keeps coming up in client convos: This Redditor shares how CMS pricing keeps climbing as Contentful caters to the enterprise.