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Contentstack Adds Industry-First Real-Time Audience Insights to CMS

Five months after it acquired Lytics

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Headless CMS Contentstack has released Contentstack Data and Insights. The native set of capabilities for audience analytics, real-time data activation, and omnichannel campaign orchestration has been integrated into Contentstack EDGE. 

“The future of digital is here, which is why we moved so quickly to deliver on our promise to arm customers with the combined power of content and data. If content is king, context is queen. And with our adaptive DXP, brands can adapt to their customers in real-time, in every interaction and every channel. No other platform can enable personalization at scale like this,” said Contentstack founder and CEO Neha Sampat.

Elsewhere, Storyblok adds Figma and GitHub integrations, commercetools has been recognized in Gartner’s Customer Choice Report, and Constant Contact acquires Sitecore Send. 

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Stories that caught our eye

  1. Storyblok Brings Joy to Marketers: Based on the findings of an independent research project conducted by Sago and IVP Research Labs. 

  2. Enterprise SaaS Powerhouse Sue Bostrom Joins Webflow’s BOD: Also recently named to The Wall Street Journal‘s inaugural list of Top Corporate Board Directors. 

  3. Contentstack Experience Awards 2025 Winners Recognized for Digital Excellence: Winners announced at ContentCon

  4. HubSpot Launches First CRM Deep Research Connector to ChatGPT: Enabling AI-powered analysis of customer data for marketing, sales and service teams.

  5. WordPress Shares How AI May Play Stronger Role In Web Publishing: A vision for transforming WordPress into a platform that is open and accessible to AI agents.

  6. The Real Reason AI Isn’t Transforming Commerce Yet: Each vendor is trying to bolt on “AI.” But it’s AI in isolation.

The word on the street…

  1. [LinkedIn]: Omnichannel finally has a mandate: Conscia CEO Sana Remekie explains why brands need to build for omnichannel to be ready for the future of digital and commerce experiences. 

  2. [Reddit]: Looking for open source CMS recommendations: This Redditor is looking for suggestions.