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Composable DXP provider Contentstack has announced the acquisition of Lytics, a real-time customer data platform. The transaction closed in December 2024 and brings comprehensive audience insights, content analytics, and profile management to Contentstack.

“We’ve been on a decade-plus long journey to build the world’s best Composable DXP for brands – and data was the missing link,” said Contentstack Founder and CEO Neha Sampat. “Truly personalized digital experiences require a marriage of scalable content management and actionable first-party data, wherever it lives, operating in real-time. This is why combining Contentstack and Lytics makes so much sense for brands who are building the world’s best digital experiences,” she added.

Elsewhere, order management platform Pipe17 completes a Series A and adds Kelly Goetsch as COO, and the Gartner Magic Quadrant for DAM platforms has been released.

Featured Stories

• Pipe17 Raises Series A, Brings on First COO As Demand for AI-Powered Order Operations Takes Off: “Joining Pipe17 feels like history repeating itself. When I joined commercetools, I saw a massive market opportunity to redefine how businesses power ecommerce via headless and composable commerce infrastructure – and we did exactly that.”

• Sitecore Positioned in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms: “Our digital asset management and content operations solution, Content Hub, enables global marketing teams to ensure brand consistency while developing and deploying campaigns across customer touchpoints.”

• Eimsky Business Solutions Joins CrafterCMS Partner Program to Deliver Next-Generation Content Management Solutions: “Eimsky’s unique market reach, combined with their innovative and enterprise-grade solutions, makes them an ideal addition to the CrafterCMS Solution Partner Program.”

• Navigate Turbulence With Composability and Modular Martech: “Composable digital technologies offer flexibility, allowing businesses to adapt to market changes and avoid vendor lock-in.”

New RFPs From DXP360

• [New] [RFP Value: $10,000] [MAL] Website Developers & Designers Needed For Products Comparison Website Project

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• [New] [RFP Value: $12,000] [US] Agency Needed for File Conversion Website Development

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Stories that caught our eye

1. Orium and JIBE Partner to Bring Modern Commerce Solutions to More Businesses: Supporting companies with composable commerce and Shopify.

2. Salesforce Launches Agentforce for Retail: Salesforce Retail Cloud with Modern POS has also launched. 

3. Matt Mullenweg Deactivates WordPress Contributor Accounts: Will things ever settle down in the WordPress ecosystem?

4. Bloomreach Celebrate US Partners: Awards for exceptional customer results.

The word on the street…

1. [LinkedIn]: MACH players trying to be composable suites: Optimizely CEO Alexander Atzberger takes a jab at some of the latest acquisitions by MACH-focused vendors. 

2. [Reddit]: Where to host client websites? This Redditor is looking for options for hosting client websites.