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Content platform Contentful has launched new features and partnerships that combine with its CMS to deliver a modern, flexible solution for creating digital experiences. New platform features include AI Actions, Content Governance, and Contentful Personalization. Meanwhile, they’ve also added a new Shopify data connector.

“Brands are frustrated by monolithic, bloated DXP solutions that aren’t fit for purpose. In this constantly-evolving technology landscape, a flexible new approach is needed, and today marks the beginning of that change,” said Contentful CEO Karthik Rau. 

Elsewhere, CDP company Chord has added $5.5 million in funding, and WordPress maker Automattic has laid off 16% of its staff. 

Featured Stories

• WordPress Maker Automattic Lays Off 16% of Staff: “To support our customers and products, we must improve our productivity, profitability, and capacity to invest.”

• Chord: $5.5 Million Secured For Smarter Customer Data Platform Built For Commerce: “This investment allows us to continue making data-driven marketing more accessible, efficient, and impactful for modern brands.”

• BigCommerce Becomes NAED Corporate Partner to Advance Digital Innovation in Electrical Distribution, a Key B2B Market: “This partnership reflects BigCommerce’s commitment to the electrical distribution sector, with a specific focus on empowering manufacturers and distributors to embrace digital-first strategies, to drive growth.”

• Personalization Up, Confusion Down? Not So Fast, Say CX Leaders: “Digital CX tools are finally working. For the first time, 51% of organizations say their DCX technologies are actually delivering.”

New RFPs From DXP360

• [New][RFP Value: Undisc.] [UK] Healthy Leicestershire Website. 

• [New] [RFP Value: $17,500][US] Custom or Customized Business Software for Service Company

• [New] [RFP Value: $10,000][UK] Custom E-Commerce Website Development

Reply “YES” to this email to get access to these RFPs.

Stories that caught our eye

1. BigCommerce and Feedonomics Announce Winners of EMEA Customer and Partner Awards: Recognizing innovative and inspiring customers and partners. 

2. Whereoware Becomes WOW: The digital experience consultancy has undergone a rebrand. 

3. The Rise of Composable CDPs: Traditional CDPs are on the way out and composable CDPs are on the way in.

4. Netlify Preview Servers: Real-time previews without rebuilds. 

5. The No-nonsense Guide to Composable Commerce: A framework for adopting composable commerce. 

6. UCI Health Transforms Its Consumer Web Experience: Using Abundant Health’s health experience platform (HXP). 

The word on the street…

1. [LinkedIn]: Is the headless CMS a mis-sold dream?: Webiny Founder & CEO Sven Al Hamad explains where headless CMSs have missed the mark for customers.

2. [LinkedIn]: Can agentic AI replace content workflows?: Orium VP of Sales Thomas Mulreid explains how it’s starting to happen already. 

3. [Reddit]: How do you use a headless CMS when server-side rendering is required?: This Redditor is searching for answers.