Composable Content Platform Contentful has announced the Contentful Composable Storefront for B2C Commerce on Salesforce AppExchange. With the help of the Contentful app, Salesforce customers can better tell their brand story with omnichannel experiences and deliver fast commerce experiences that increase conversions and improve customer loyalty.

“Merchandisers and marketers using Contentful and Salesforce Composable Storefront will be able to quickly and easily make changes across channels, allowing them to build any digital experience imaginable and become more competitive in today’s complex and fast-paced e-commerce environment,” said Contentful CEO Steve Sloan.

Elsewhere, Agility has launched a new UI; Contentstack receives recognition from Aragon Research, and more retailers are embracing composable commerce.

Featured Stories

• Contentrain 2.0 on the Horizon: The Istanbul-based headless CMS has webhooks, serverless collections, and file management features dropping this Summer.

• Agility's New UI Has Launched: “We know that an intuitive UI is vital in the process of content operations, and we're confident that our customers will benefit from the improvements we've made.”

• Aragon Research Positions Contentstack as a Leader in The Aragon Research Globe™ for Content Experience Platforms, 2023: “Investments in AI, rich media, dynamic delivery, and personalization are key things to understand. With its series C funding round, focus on both product and growth, and Generative AI offering, Contentstack made a statement to the market.”

• Cymax Group Invests in Customer Experience with New Composable Commerce Platform: “The Kontent.ai Partner Program, refreshed with enhanced offerings and benefits, ensures our partnerships know no limits and puts our partners in control of their growth ambitions.” 

• Shopify Merchants Can Reach New Levels of Customer Engagement and Retention with Bloomreach Engagement: “With the launch of Bloomreach Engagement in the Shopify App Store, marketers can seamlessly integrate a solution that gives them more freedom to create and grow, building data-driven campaigns that drive fast results.”

Composable software RFPs from DXP360

• [NEW] [$610,000 Budget] Airport Seeking Headless CMS Implementation & Maintenence.

• [NEW] [$2,569,000 Budget] UK-based Energy Company Seeking an Optimizely & NopCommerce Agency.

• [NEW] [$77,000 Budget] UK Government-Funded Business Seeking Website Development, Management, and Hosting.

• [NEW] [$7,379,000 Budget] EU-based Health Authority Seeking Development of Multiple Websites and Apps.

• [NEW] [$1,130,000 Budget] Governmental Body Seeking Liferay DXP Agency/Consultancy.

• [NEW] [Undisclosed Budget] Dutch Municipality Seeking New CMS Vendor.

Stories that caught our eye

1. Lavazza Launches Composable Commerce Stores on BigCommerce: The coffee brand adds support for sales in the Netherlands and Belgium.

2. Astrak Group to Scale With Elastic Path: Powering Astrak’s composable commerce approach.

3. Security Disclosure of Vulnerabilities: Strapi advises its users.

4. Mars Gets Help From Valtech and commercetools: The global snack brand wants to drive a composable commerce D2C initiative.

5. Time to Value in Digital Commerce: Virto Commerce’s founder explains all.

The word on the street…

1. [LinkedIn]: A compostable tech stack?: Sana Remekie explains how it differs from composability.

2. [LinkedIn]: Headless, hybrid headless or composable?: Mark Demeny does a deep dive.

3. [Reddit]: A free headless CMS that supports multitenancy: This Redditor is looking for suggestions.