Enterprise commerce platform commercetools is collaborating with Stripe, Lovable, and Klaviyo to host a global virtual hackathon dubbed EcomHack.AI. The event will take place from October 13–17, 2025, inviting a global community of builders from business and product leaders to engineers and AI enthusiasts to reimagine how commerce works in an AI-first world.

“Whether that’s a landing page for a campaign or a complete new webshop for a business line, with all the AI innovation happening today, it has never been easier to create something new. The best part is that it’s not limited to a few. Everyone can participate,” said Chief Innovation Officer at commercetools, Dirk Hörig.

Elsewhere, Wordify partners with Otterly.AI, Algolia launches its Agent Studio, and agentic CMS seems to be on the rise. 

Featured Stories

• Wordify Partners with Otterly.AI to Enhance AI Search Visibility for Enterprise Software Clients: “Our partnership with Otterly.AI ensures our clients stay ahead of this transformation by understanding exactly how their content appears in ChatGPT, Google AI Overviews, and Perplexity searches.”

• Algolia Launches Agent Studio to Power Scalable, Context-Aware AI Agents: “Infrastructure built for human-scale interaction is simply not enough; agents require retrieval that is governed, fast, and able to scale to hundreds and thousands of queries per task, per agent, and per second without breaking.”

• Hightouch Announces Composable Identity Partnership with Narrative to Offer Multi-Vendor Identity Resolution and Activation: “Our partnership with Hightouch gives you a transparent identity graph combined with sophisticated orchestration capabilities to actually put that data to work across your entire marketing and advertising stack.”

• NuStartz Joins CrafterCMS Solution Partner Program to Accelerate Scalable Digital Experiences: “NuStartz’s founder-first execution model and dedication to delivering long-term business value align perfectly with CrafterCMS’s vision of enabling enterprises to own and scale their digital experiences with speed, flexibility, and innovation.”

Stories that caught our eye

1. The Rise of Agentic CMS: Boye & Co shares some thoughts on the state of the CMS market. 

2. Embedded Agentic AI is the Future of Business: According to Sitecore CEO Eric Stine. 

3. Want Real AI Impact in Digital Experience? Fix Your Data Silos: Unified data strategies, governance and interoperability drive more impact than flashy AI add-ons.

4. Algolia Unveils Intelligent Grocery Solution: An application that transforms the way people shop for everyday essentials.

5. Introducing Agentic CMS: Kontent.ai’s latest feature is set to help humans and AI agents work together seamlessly for faster content creation and always-on governance.

The word on the street…

1. [LinkedIn]: The cure for Siteburn: Optimizely’s new marketing campaign takes a dig at Sitecore and promotes the first year free on a 3-year contract.

2. [Reddit]: MCP servers for CMS: This Reddit discussion highlights how MCP servers allow the USER to be in control and to do whatever it is that they need to do.

3. [Reddit]: Trying to build a CMS that’s not a headache for business teams: Another CMS has entered the market.