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commercetools Previews Cora

An AI-native shopping companion

AI-first commerce platform commercetools announced a preview of Cora. The AI-native and multimodal shopping companion, designed to demonstrate the future of conversational commerce, shows how enterprises can deliver human-like continuity across web, mobile, WhatsApp, and other channels.

​“Cora is built on the belief that every interaction should feel connected, no matter the channel. That is how enterprises protect loyalty and how customers experience shopping that finally feels simple,” said Dirk Hoerig, Founder and Chief Innovation Officer at commercetools.

​Elsewhere, Optimizely announces its 446% 3-year ROI according to a Forrester TEI report, Brightspot undergoes a redesign, and dotCMS is reinventing the headless CMS for enterprises.

Stories that caught our eye

  1. Canto Reinvents Digital Asset Management for the AI Era: Canto XI launches with new products powered by the Canto AI engine.

  2. DCM Unveils contentcloud.ai: AI Enhancements: New AI capabilities and an enhanced user interface.

  3. Arke Named 2025 Contentstack Agency Partner of the Year: Recognizing dedication to delivering innovation and exceptional customer success.

  4. What’s In Store for Content Management?: Macro events combined with the rise of generative and agentic AI threaten to disrupt content management.

  5. Partners Powering the Gemini Enterprise Agent Ecosystem: Including the likes of Optimizely, OpenText, and Amplitude.

The word on the street…

  1. [LinkedIn]: What is an agentic CMS?: Kontent.ai provides an answer.

  2. [LinkedIn]: Is it time to reconsider your CMS platform?: Founder of Real Story Group, Tony Byrne, explains the rise of WCM 4.0.