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commercetools Launches Commerce MCP and AI Hub

Bringing AI into real-world enterprise commerce operations

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Enterprise commerce platform commercetools announced two new capabilities at its Elevate conference. Commerce MCP transforms enterprise commerce environments into agent-ready ecosystems by making backend services securely and easily accessible to AI agents. Meanwhile, the AI Hub seamlessly connects commercetools to leading AI models, enabling intelligent automation across systems, APIs, and workflows.

“With AI agents moving from experimentation to execution, the next competitive advantage lies in how fast and securely your business can adopt this new technology. The Commerce MCP provides enterprises with the infrastructure to operationalize AI and transform shopping journeys, improving conversion,” said commercetools founder Dirk Hoerig.

Elsewhere, commercetools and Optimizely have partnered up, and Yext received an extra $200 million from BlackRock. 

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  1. [LinkedIn] A new style API?: Pipe17 COO Kelly Goetsch highlights how much MCPs have grown in importance in just a few months. 

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  3. [Reddit]: If WordPress really worked in 2025: A new open source CMS is coming.