Digital commerce platform commercetools announced Agentic Jumpstart. The new solution includes two core capabilities: AI Hub, which makes enterprise product, pricing, and availability data accessible to leading AI platforms such as ChatGPT or Microsoft Copilot, and Agent Gateway, which handles authentication, monitors all activity, and enforces business rules automatically.

“AI is already reshaping commerce, and the next advantage belongs to businesses that make themselves visible and transactable in these new shopping channels. Agentic Jumpstart gives enterprises a fast, secure way to participate in AI-powered commerce today, and lead the future that’s being built right now,” said Dirk Hoerig, Founder of commercetools.​

Elsewhere, Bloomreach launched Personalized Media in-Grid, Elastic Path expanded its Intelligent Commerce platform, and Aprimo was recognized as a Leader in the Magic Quadrant for Digital Asset Management.

Featured Stories

• commercetools Tops $75B in Annualized GMV, Cementing Its Role as the Enterprise Platform for Agentic Commerce: “Our growth, scale, and continued recognition as a leader by industry analysts show the strength of our business and the trust global enterprises place in us.”

• Bloomreach Unites Search, Storytelling, and Personalization With the Launch of Personalized Media in-Grid: “Product grids shouldn’t just display items; they should guide, educate, and connect with shoppers through relevant, personalized stories. Personalized Media in-Grid turns every grid into a moment of engagement.”

• Elastic Path Expands Intelligent Commerce Platform with Native Search, CMS, and Frontend Hosting: “We’re giving B2B companies everything they need out of the box, without the rigidity that comes with a traditional all-in-one commerce platform.”

• Aprimo Recognized as a Leader Again in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management: “We feel being named a Leader again by Gartner reflects our customers’ success and Aprimo’s relentless innovation in helping enterprises accelerate content velocity.”

Stories that caught our eye

1. Storyblok & OtterlyAI Partner for AI Search Optimization: Aiming to help brands adapt to shifting consumer search behaviors.

2. BFJ Digital Confirms Headless Web as the Future: The Figma-Payload merger brings a design-to-code workflow that will reduce development costs and speed up product launches.

3. SilverTech Announces Strategic Partnership with Contentstack: A goal of delivering scalable, omnichannel experiences built for the future.

4. SearchStax Introduces Multi-Site Search Management: Advancing how organizations govern, optimize, and measure search experiences across large digital ecosystems.

5. MikMak Announces New MCP-Powered and AI-Driven Innovations: Helping brands convert both human-driven and agent-driven demand in real-time.

The word on the street…

1. [LinkedIn]: The future of agentic commerce: As Director of Solution Engineering at Zoovu, Pawel Wiacek explains, the tussle between Amazon and Perplexity gives some insight into the future of agentic commerce.

2. [Reddit]: Headless CMS with a dynamic web API: This Redditor is looking for suggestions.