eCommerce-focused DXP Bloomreach has launched a new SMS marketing feature. Bloomreach’s Loomi AI powers the new feature, Rich Communication Services (RCS), and allows brands to deliver richer, more interactive experiences directly within native messaging apps. RCS will enable real-time, two-way conversations beyond traditional SMS and bridge the gap between iOS and Android users.

“Adding RCS to our existing roster of mobile messaging channels means brands can continue to use Bloomreach as the single solution for their entire omnichannel strategy,” said Bloomreach CMO Amanda Cole.

Elsewhere, Bloomreach was also named a Visionary in a Gartner report, and GenAI could change DXPs forever.

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New RFPs From DXP360

• [New] [RFP Value: Undisc ] [US] Senior UX Designer

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Stories that caught our eye

1. Bloomreach Named a Visionary in Multichannel Marketing Hubs Report: Further recognition for Bloomreach by Gartner.

2. Bloomreach and Integrated Payments Solution Planet Partner Up: This is a way to extend personalization across the online and in-store experience. 

3. Fast Simon Launches No-code Shopify B2B Solution: AI search and merchandising optimization to improve conversions. 

4. The Begin.com Team Joins Sanity: Adding powerful content compute capabilities.

5. ChatGPT Search Debuts: Changing the online search world forever?

6. Catchpoint Leads in Gartner Magic Quadrant for DEM: The new category is called Digital Experience Monitoring.

The word on the street…

1. [LinkedIn]: The unfriendly CMS challenge: Konabos Founder Kamruz Jaman adds a Halloween twist to the issue of a poor CMS implementation. 

2. [Reddit]: The ship-jumping has begun. Redditors discuss why customers are leaving WordPress, and stats from BuiltWith show the decline.