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Digital experience platform provider Bloomreach has appointed SaaS veteran Ben Brewer as its new Chief Commercial Officer. He will be responsible for leading Bloomreach’s global commercial operations, as well as overseeing revenue and customer success. 

“We’re excited to welcome Ben to Bloomreach at such a pivotal time for our industry. His proven track record of scaling revenue operations and leading high-performing teams across diverse markets will be instrumental as we capitalize on the explosive growth in conversational AI and personalization,” said Bloomreach co-founder and CEO Raj De Datta. 

Elsewhere, Adobe launches a new LLM Optimizer, Cloudinary adds an MCP server, and Storyblok releases version 4 of its command-line interface.  

Featured Stories

• Adobe LLM Optimizer Empowers Businesses to Drive Brand Visibility as Consumers Embrace AI-Powered Browsers and Chat Services: “With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter.”

• Cloudinary Introduces Cloudinary Model Context Protocol (MCP) Server and AI-ready Documentation: “Cloudinary was founded by developers for developers and MCP Server is just our latest commitment to ensuring developers and builders have the tools they need to build the visual-first experiences and apps they dream about – faster and more easily than ever before.”

• Supermetrics Acquires Leading CDP, Relay42 to Redefine the Future of Marketing Intelligence: “With this acquisition, we're delivering that, combining real-time data with AI decisioning and cross-channel optimization.”

• Introducing Storyblok CLI v4: “Today, we’re launching Storyblok CLI v4, a complete rebirth of our developer toolkit built for the scale, performance, and polish that modern enterprises expect, yet intuitive and fun for every developer who interacts with it.”

New RFPs From DXP360

• [New][RFP Value: $50,000][EU]Development Team Needed for Custom Web Platform

• [New] [RFP Value: $30,000][AUS] Development for Shopify and MarTech

• [New] [RFP Value: $10,000][CA] Multilingual B2C Healthcare Website Development

Reply “YES” to this email to get access to these RFPs.

Stories that caught our eye

1. WP Engine Celebrates 15 Years of Innovation: Now powering 1.5 Million sites across 150 countries. 

2. DHL Switches to Optimizely Campaign: All customer-facing email communications will be handled using the DXP. 

3. Maze and Shopify Team Up: A migration campaign to help enterprises escape legacy commerce.

4. Taming Martech Complexity: Simplification creates efficiency, speed, and budget savings by reducing tool sprawl and overlap.

5. Practical Guides to Navigating The MACH Evolution: VML and MACH Alliance partner up to publish guides for the Curious, the Active, and the Pros. 

6. Researchers Find Multiple Security Flaws in Sitecore XP: Including a pre-authentication exploit chain.

The word on the street…

1. [LinkedIn]: Is the composable commerce debate necessary?: Kodly CEO Jose Afonso argues that these industry debates aren’t as critical as they seem. 

2. [Reddit]: Introducing Klickbee CMS: An open source, modern CMS built for and with developers.