DAM and content operations solutions provider Aprimo announced its latest release, Interconnected Content Operations. It expands Aprimo’s agentic AI, DAM, and unified platform capabilities to help enterprise marketing teams automate content workflows, improve asset discovery, streamline reviews, and connect digital assets, work management, and marketing spend.

“AI alone is not the solution. The real breakthrough comes from connecting it to how marketing work actually gets done. Enterprises need intelligent, interconnected content operations that eliminate silos, accelerate execution, and maintain control at scale. That is exactly what Aprimo is delivering with this release,” said Prabhakar Gopalan, President and Chief Operating Officer at Aprimo.

Elsewhere, Kibo Commerce accelerates its EMEA expansion, ImageKit launches its DAM agent, and Stellagent launches its Agentic Commerce Studio.

Featured Stories

• KIBO Commerce Accelerates EMEA Expansion with Strong Bookings Growth, Strategic Partnerships, and Appointment of Vice President: “The EMEA market represents a tremendous opportunity for KIBO, and the traction we’re seeing across net-new business, customer growth, and partnerships is a clear signal that enterprise organizations in the region are ready for a composable, flexible approach to commerce.”

• ImageKit Launches DAM Agent, Bringing Conversational AI to Digital Asset Management: “With ImageKit’s DAM Agent, teams can search for the right assets, update metadata across hundreds of files, configure business-specific taxonomies, and apply governance policies using descriptive prompts.”

• Stellagent Launches Agentic Commerce Studio for AI Agent Shopping Readiness: “Stellagent is launching Agentic Commerce Studio to help companies in Japan and across Asia understand these changes, test practical implementation patterns and prepare for the shift before agent-led shopping becomes a mainstream channel.”

• Why Customer Experience Breaks When Agentic Fulfillment Systems Overpromise: “Many agentic commerce programs do not fail because the model is weak. They fail because the system is optimizing the wrong outcome.”

Stories that caught our eye

1. Intellias, OroCommerce Boost B2B Commerce Innovation: Combining Oro’s B2B commerce platform with Intellias’ engineering, data, and AI expertise.

2. Chord Commerce CEO on Pivoting to Data: Explaining how Chord became an ecommerce-focused data management company.

3. The Rise of Composable Architectures to Replace Traditional Platforms: A look at what it means for developers and cloud professionals.

4. User Experience Design Tips: For the agentic CX world.

5. Is Software Losing Its Head?: a16z examines what it could mean for the agentic era when incumbents go headless.

The word on the street…

1. [LinkedIn]: The word CTOs use most in martech evaluations right now: Bloomreach CMO Amanda Cole explains why “composable” is becoming so important.

2. [LinkedIn]: Almost nobody is talking about controlling the conversation: Crafter Software CEO Mike Vertal explains the importance of AI-controlled customer experience.

3. [LinkedIn]: The need for objective enterprise analysis: Director of Brand at Kentico Jonathan Henault  critiques claims made in a Kentico alternatives piece.