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Adobe Unveils New Experience Cloud Features

Brands can show the impact of AI-generated marketing content

 

Fresh off its outstanding Q3 Fiscal Results, Adobe has announced new innovations for the Adobe Experience Cloud suite. The new features across Adobe Content Analytics, Experience Manager, and Journey Optimizer will help brands better use AI-generated content and personalization. 

“Marketers are being challenged to ensure that AI-generated variants also resonate with customers, and Adobe’s latest innovations will help brands meet the moment through real-time experimentation and actionable insights,” said Amit Ahuja, senior vice president of Digital Experience Business at Adobe. 

Elsewhere, commercetools launches new products on AWS, and Checkout as a Service (CaaS) platform Simpler completes a €9M funding round to transform checkout across Europe.

New RFPs From DXP360

  • [New] [RFP Value: $15,000] [USA] AI Scheduling System Development for Restaurants

  • [New] [RFP Value: $15,000] [USA] Advanced User Login System Development 

  • [New] [RFP Value: $428,000] [UK] Data Platform Implementation

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Stories that caught our eye

  1. Hygraph Adds Conditional Fields: A way to enhance editor productivity by simplifying the content form.

  2. How Composable Commerce Is Revolutionizing Healthcare: Aiding digital maturity and innovation.

  3. MACH Alliance Launches DEIB Score: An easy-to-use tool for scoring a company’s effort towards DEI activities. 

  4. How Ecosystems and Alliances Advance Composable Commerce: Helping buyers to understand composability.

  5. Cart.com Announces New President: Ilias Simpson joins the unified commerce and logistics software vendor. 

  6. Oxera Chooses Box for Intelligent Content Management: Box provides a different flavor of content management.

The word on the street…

  1. [LinkedIn]: How to explain composable commerce to various stakeholders: Mirumee Software provides a cheat sheet. 

  2. [Reddit]: Can I host my headless CMS on Cloudflare?: This Redditor wants a headless CMS to host on Cloudflare while their blog would fetch data from the CMS.