Digital experience software provider Acquia has expanded its DXP with the launch of Acquia Digital Experience Optimization (DXO). This complete offering will enable Acquia customers to maximize content relevance, search performance, and conversions. The new DXO will include two other products: Acquia SEO and Acquia Convert. 

“Acquia DXO offers a more streamlined optimization strategy that helps any digital team to continuously improve the effectiveness of their digital experience in ways that directly affect customer engagement and satisfaction, and advance them through their path to purchase,” said senior vice president of Product and Solutions Marketing at Acquia, Tom Bianchi.

Elsewhere, Uniform and Zesty.io have both launched new features, and Mi3 analyzes how Sitecore may have put the cart before the horse with recent shifts.

Featured Stories

• We Disrupted Ourselves: Sitecore Outpaced a Chunk of Its Customers Base: “I think there's a disconnect between what we've achieved in the composable [aspect]. We've been trying to re-educate the market about what those integrations look like in the SaaS world.”

• The Real Benefit of Headless: “Therein lies the real benefit of Headless CMS: while the content and structures have continued to be built upon for nearly two decades, the technology used to create these digital properties has evolved time and time again.”

• Zesty.io Announces the Launch of Freestyle Page Designer: “With this tool, we're empowering marketers and developers to collaborate efficiently, ensuring that both have the tools they need to produce powerful, on-brand content.”

• Experience Operations: A New Age in Content Management: “With these new capabilities, digital teams can now leverage leading-edge tools for launching and maintaining content-rich campaigns without technical assistance.”

New RFPs From DXP360

• [New] [RFP Value: $350,000] [UK] Digital Asset Management System Project

• [New] [RFP Value: $200,000] [UK] Website Refresh for University

• [New] [RFP Value: $290,000] [Scotland] Local Council Website Design

Reply to this email to gain access to these RFPs.

Stories that caught our eye

1. Acquia Launches Acquia Syndicate: Streaming product experience management. 

2. Uniform Adds New Features: Next gen experience management capabilities. 

3. Headless Commerce Taking Center Stage: Shopify Headless one of the leaders.

4. L’azurde Launches New Composable Commerce Website: BigCommerce was the chosen vendor for this luxury jewelry brand. 

5. B2B Technology Spending Rebounds: 79% of businesses focusing on tech investments according to comemrcetools’ latest survey.

The word on the street…

1. [LinkedIn]: Content architectures, centralization and cohesion: VP of Product at dotCMS Preston So explains why these mean different things to different people. 

2. [LinkedIn]: What to look for when selecting a CMS or DXP: Oshyn CEO Diego Rebosio provides some pointers.