Digital experience platform Acquia has launched the next evolution of Acquia Source. The digital command center offers a unified intelligent workspace where digital teams can manage content, applications, AI agents, and analytics in one place. Acquia also announced Acquia AI, built into Acquia Source, to give builders the tools to create, manage, and deploy AI agents that optimize content, automate governance, and drive AI discoverability, all from a browser with no code required.

"Speed without governance isn't a solution for any team, it's a liability. Acquia Cloud Platform delivers enterprise-grade reliability, auto-scaling, and compliance for thousands of organizations, built on Drupal's open-source foundation that has powered the world's most demanding digital properties for over two decades. We built Acquia Source on that same foundation as the command center where teams manage content, applications, and AI agents in one place. Agents act as digital teammates, subject to the same roles, permissions, and constraints as any person on your team. That's the same governance model that made Acquia reliable and compliant in the first place. We just extended it to AI." said Ryan Studer, Chief Product & Technology Officer, Acquia.

Elsewhere, Adobe confirms the acquisition of Semrush, Optimizely wins Gold and Agility CMS launches its MCP Server. 

Featured Stories

• Adobe Completes Semrush Acquisition, Strengthening CX Enterprise with Enhanced Brand Visibility Capabilities: “Together with Semrush’s leading SEO platform and agentic search intelligence, Adobe will empower our customers with an even more powerful solution.”

• Optimizely Wins Gold in CMSWire's 2026 IMPACT Awards for Excellence in Digital Experience & Journey Optimization: “This recognition from CMSWire speaks to what our customers are achieving every day: moving past the digital chaos and getting back to great storytelling.”

• Agility CMS Launches MCP Server, Enables Customers to Enhance Content Operations with Leading AI Tools: “Marketers live in documents and AI assistants. Developers live in their IDE. AI is most powerful where the work already happens. Our MCP server helps users structure content and scaffold components from the tools they’re already using.”

• Bloomreach Launches Loomi AI for Shopify:A Single App for Personalizing the Entire Customer Journey: “Loomi AI for Shopify gives merchants a direct connection between their Shopify store and Bloomreach’s personalization tools, all powered by the same real-time intelligence from Loomi AI.”

Stories that caught our eye

1. BigCommerce Integrates with PayPal’s Store Sync: Connecting merchant catalogs to AI-driven discovery and checkout experiences.

2. Optimizely Research Suggests AI's Not Helping Marketers with Creativity: AI pressure and complexity are impacting marketing teams' work.

3. Acquia Recognizes 2026 Engage Award Winners: Honoring customers and partners who have delivered exceptional digital experiences at scale.

4. DAM Managers Are the Architects of Your AI Future: DAM becomes strategic in the AI era.

5. Your Omnichannel Data Is Unified. Is Your Promise Status?: Unified profiles and dashboards don't matter if every team sees a different version of what happens next.

6. Composable CX Will Replace Monolithic CRM Platforms: Gaining ground in enterprise buying cycles. 

The word on the street…

1. [LinkedIn]: Your catalog data is not good enough: commercetools Founder Dirk Hoerig explains what brands need to fix to win at agentic commerce. 

2. [LinkedIn]: The launch Optimizely MCP Server for Experimentation: Optimizely CEO Alexander Atzberger explains what it means for customers.